Demand Generation Program Manager (Contract) at Coder in United States

Job description

• Application
• We’re looking for an experienced demand generation marketer to join Coder on a six-month contract (with opportunity for conversion) to help us execute and expand key demand generation programs.
• You’ll jump into active programs across media sponsorships, paid campaigns, vendor channels, and regional markets, while also helping us identify and test new opportunities. This is a hands-on role for someone who can get up to speed quickly, manage multiple programs independently, and turn performance data into clear recommendations.
• You’ll work closely with demand gen, content, design, product marketing, and marketing ops to keep programs moving, deliver against timelines and budgets, and help us learn what’s worth scaling.
• This is a contract position with opportunity for conversion to full-time. We’re looking for someone who can integrate quickly with the team, take ownership of active programs, and leave us with stronger campaigns, clear learnings, and well-documented recommendations for what to scale next.

Responsibilities

• Run day-to-day execution of sponsorships, vendor programs, and paid campaigns across selected channels.
• Own vendor relationships and program logistics, including timelines, deliverables, budgets, launches, and follow-up.
• Help expand verticalized campaigns by adapting messaging and channel strategies for specific industries and buyer segments.
• Research and recommend new channels, sponsorships, vendors, and campaign opportunities to test during the contract period.
• Support regional campaign execution across Europe and APAC as we expand localization.
• Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.
• Monitor program performance and translate results into recommendations for optimization, renewal, expansion, or future testing.
• Document learnings, processes, and recommendations so successful programs can continue and scale beyond the contract period.

Requirements

• 3–5+ years of hands-on experience in demand generation, digital marketing, paid media, or a related field.
• Experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.
• The ability to ramp quickly and independently own programs from execution through reporting.
• Strong project management instincts. You keep deadlines, budgets, vendors, and stakeholders organized and communicate early when things shift.
• Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, assess performance, and turn the numbers into actionable recommendations.
• A test-and-learn mindset and the ability to prioritize opportunities within a defined six-month engagement.
• Curiosity about using AI tools and workflows to improve efficiency, accelerate execution, and test new approaches.
• (Tacos? If you need an ice-breaker, ask how we say thanks by giving tacos!)
• Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms.
• Experience managing programs and workflows in tools such as Asana.
• A background in vendor negotiation or media buying, with a track record of getting more value from sponsorship budgets.
• Experience executing campaigns across international or regional markets.
• Experience in B2C marketing or industries outside traditional B2B demand gen. We value people who bring ideas from different playbooks.

Skills

Required

• Demand generation
• Digital marketing
• Paid media
• Project management
• Data analysis
• Reporting
• AI tools and workflows

Preferred

• LinkedIn Campaign Manager
• Google Ads
• Common Room
• 6sense
• Asana
• Vendor negotiation
• Media buying
• B2C marketing