Director of Product Marketing at GC AI in San Mateo, California

Job description

• Application
• GC AI is the legal AI platform built for in-house legal teams. Your decisions shape the product, your impact is immediate, and you own your work from day one.
• More than 2,000 companies run their legal work on GC AI, including 200+ public companies, 25+ unicorns, and teams at News Corp, Nestlé, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME. The platform holds an 80 NPS, more than double the B2B SaaS industry average, which is why GC AI is the leading legal AI platform for companies of all sizes.
• GC AI doubled ARR in six months. We raised a $60 million Series B at a $555 million valuation in November 2025 and won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.
• You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:
• 📈 1% Better Every Day: small, compounding improvements across everything you ship.
• ❤️‍🔥 Customer Obsession: start with the customer and work backward.
• 🚀 Ship Today: bias toward action and iteration over perfection.
• 🧗 Find a Way: resourcefulness and ambition over constraint.
• 🤝 Care: be direct, like an honest friend, even when it’s uncomfortable.
• 🎯 Own It: full accountability, proactive communication, and attention to detail.
• GC AI is expanding across workflows, pricing tiers, and customer segments. We are hiring a Director of Product Marketing to lead the function and own narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy.
• You will build the systems and standards needed to scale product marketing. You will partner with Product, Sales, Customer Success, Revenue Operations, and Marketing to bring every product, feature, and tier to market with clarity and measurable impact.
• This role reports to the CMO and combines strategic leadership with hands-on execution.

Responsibilities

• Lead and Scale Product Marketing
• Set the product marketing strategy, priorities, operating rhythm, and quality standards
• Define the team structure and hire, mentor, and develop product marketers
• Create clear ownership across positioning, launches, enablement, pricing, and market intelligence
• Align Product, Sales, Customer Success, Revenue Operations, and Marketing around shared priorities and measures
• Shape Product Strategy
• Use customer, usage, market, and competitive signals to influence roadmap decisions
• Connect market dynamics and customer needs to internal product priorities
• Give leadership clear recommendations on workflows, segments, and growth opportunities
• Own Positioning and Narrative
• Define differentiated positioning across product lines, customer segments, and channels
• Connect product messaging to GC AI’s broader Legal AI category narrative
• Translate complex legal and AI capabilities into precise messaging for in-house lawyers
• Maintain consistency across the website, sales materials, product surfaces, and customer education
• Product Launch Leadership and Management
• Coordinate cross-functional launch teams, own timelines, and maintain launch plans with milestones, dependencies, decision owners, and readiness criteria
• Define and execute go-to-market strategy, including target segments, positioning, messaging, enablement, channel plans, and launch communications
• Track post-launch adoption, revenue, customer feedback, and funnel performance, then lead reviews and prioritize product and go-to-market improvements
• Own Pricing and Packaging
• Lead pricing, packaging, and monetization strategy across product tiers
• Use customer research, usage data, willingness-to-pay analysis, and competitive insight to guide recommendations
• Partner with Product, Finance, Sales, and leadership on pricing and packaging decisions
• Equip Sales and Customer Success
• Deliver talk tracks, decks, competitive briefs, objection guidance, and training
• Partner with Sales leadership on deal strategy and positioning
• Maintain current enablement materials for each product tier, segment, and priority workflow
• Measure whether enablement improves confidence, consistency, and win rates
• Lead Customer and Market Intelligence
• Run structured customer research and win-loss programs
• Maintain a current view of competitors, category shifts, and buyer expectations
• Turn findings into go-to-market, pricing, roadmap, and deal strategy recommendations
• Build Category Leadership
• Lead analyst engagement, competitive positioning, and external thought leadership
• Build relationships with relevant analysts and market voices
• Develop a credible point of view on Legal AI and the changing work of in-house legal teams
• Develop Revenue-Driving Content
• Oversee case studies, return-on-investment stories, comparisons, and proof points across the funnel
• Partner with Brand and Demand Generation on content that supports pipeline, adoption, and expansion
• Ensure customer-facing content is accurate, useful, and grounded in evidence
• Measure and Improve
• Define product marketing metrics tied to revenue, adoption, expansion, and win rates
• Establish baselines and reporting for launches, messaging, enablement, and competitive performance
• Use results to refine strategy and allocate resources

Requirements

• 8+ years of B2B software product marketing experience, ideally selling to lawyers
• Experience leading product marketers or managing a product marketing function
• Record of launching hit products
• Strong background in pricing, packaging, and monetization strategy
• A record of developing clear, differentiated messaging in complex markets
• Experience in marketing technical or AI-driven products
• Strong partnerships with Product, Sales, and Customer Success
• Excellent writing, editing, and executive communication skills
• Ability to create structure and clarity in fast-moving environments
• Strategic judgment paired with hands-on execution
• High-growth startup experience
• Clear ownership, accountability, and follow-through

Skills

Required

• B2B software product marketing
• Leading product marketing teams
• Developing differentiated messaging
• High-growth startup experience