Sr Product Manager - Growth Marketing Enablement at Kraken in United States

Job description

• Application
• The opportunity
• Own the connective tissue between marketing and product at Kraken Consumer — a remit with real scope to shape how millions of people discover and return to our products.
• Build something from the ground up: the roadmap, the intake model and the standards for how marketing and product work together are all yours to define.
• Sit at the centre of the acquisition funnel, where small improvements in conversion compound into meaningful growth.
• Unlock new acquisition channels by building the product surfaces they depend on — paid social, search, affiliates and offline campaigns.
• Shape a fast-growing mobile acquisition motion, including in-product social, creator partnerships, community and friend-referral mechanics.
• Own both halves of the lifecycle: bringing new users in, and giving existing users compelling reasons to come back.
• Work in one of the most competitive corners of consumer fintech, where conversion craft and product quality genuinely decide who wins.

Responsibilities

• Own the marketing product roadmap end to end.
• Design and launch tailored campaign experiences.
• Raise the bar on lifecycle messaging.
• Own the incentives layer for new and returning users.
• Apply user psychology and UX thinking to find funnel leaks and run experiments.
• Improve landing page and search performance.
• Partner with marketing, design, engineering and data.
• Define acquisition and reactivation metrics.

Requirements

• Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
• Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
• Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.

Skills

Required

• Product management
• Marketing technology
• Growth marketing
• User psychology
• UX thinking
• Data analysis
• Experiment design
• Roadmap planning
• Cross-functional collaboration

Benefits

• $110.4K – $220.8K • Offers Equity • Offers Bonus
• This is the target annual salary range for this role. This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).
• The compensation range provided is influenced by various factors and represents the initial target range. Our salary offerings are dynamic and we strive to ensure that our base salary and total compensation package aligns and recognizes the top talent we aim to attract and retain. The compensation package of the successful candidate is based on various factors such as their skillset, experience, and job scope.