Direct Marketing Coordinator at Gila River Resorts & Casinos in Chandler, AZ

Job description

• Closing Date: October 3, 2025 at 4:00 PM
• Salary: Depending On Experience (DOE)

Responsibilities

• ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
• • Promotes and provides excellent guest service experiences to both internal and external guests in accordance with the GILA WAY standards.
• • Plans, executes, and manages multi-channel direct marketing campaigns, including direct mail, email, SMS, and digital audience targeting.
• • Coordinates database segmentation and selection criteria to support marketing programs and player development initiatives .
• • Collaborates with the Corporate Direct Marketing Manager to define and deliver campaign strategies, testing plans, and performance goals.
• • Works within casino management and marketing cloud systems to extract, manage, and validate player data for campaign targeting and tracking.
• • Partners with vendors and internal departments to ensure timely and accurate production, delivery, and measurement of all marketing campaigns.
• • Monitors, audits, and maintains data quality, performing regular database cleanup and standardization activities to ensure accuracy and compliance.
• • Ensures that all marketing communications comply with applicable data protection, gaming, and privacy regulations, including CAN-SPAM, TCPA, and enterprise data policies.
• • Writes and proofs promotional content and coupon copy for direct mail and digital communications.
• • Assists with the maintenance of marketing databases, ensuring synchronization with business objectives and system limitations.
• • Supports marketing automation workflows and assists in the configuration and scheduling of campaign deployments.
• • Provides database and campaign support to other departments as needed.
• • Maintains a dependable attendance record and demonstrates a professional attitude and commitment to accuracy and confidentiality.
• • Performs other special projects and duties as assigned.

Requirements

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• EDUCATION and/or EXPERIENCE
• 1. High School Diploma or equivalent required; Associate's or Bachelor's Degree in Marketing, Business, or related field preferred.
• 2. Experience in database or direct marketing campaign coordination required; experience in a gaming or hospitality environment preferred.
• 3. Knowledge of casino management systems, customer relationship management (CRM), and marketing cloud platforms preferred.
• 4. Must possess excellent project management, communication, and organizational skills, with strong attention to detail and accuracy.
• 5. Strong written and verbal communication skills, including professional correspondence and presentation abilities.
• 6. Demonstrated proficiency in analyzing data and interpreting campaign performance metrics.
• 7. Ability to maintain compliance with enterprise policies, data regulations, and technical standards related to marketing communications.
• 8. Must possess excellent guest service skills, strong telephone etiquette, and the ability to manage multiple tasks with minimal supervision.
• 9. Ability to establish and maintain effective working relationships with management, vendors, and team members.
• 10. Within one year of hire, must acquire an in-depth knowledge of Enterprise Policies and Procedures, relevant gaming regulations, and data management rules applicable to this position.
• Intermediate to advanced skills in Microsoft Office Suite, SQL, CRM and marketing automation platforms, and data visualization tools.
• Familiarity with data segmentation, campaign tracking, and compliance systems preferred.
• Education
• Required
• High School/GED or better.
• Associates or better in Marketing.
• Experience
• Knowledge of casino management systems, customer relationship management (CRM), and marketing cloud platforms preferred.
• Experience in database or direct marketing campaign coordination required; experience in a gaming or hospitality environment preferred.

Skills

Required

• Strong attention to detail and accuracy
• Excellent guest service skills
• Strong telephone etiquette