Marketing Automation Specialist at AAA Washington in AAA Washington, 3605 132nd Ave SE, Bellevue, Washington, United States of America

Job description

• Posted Wednesday, September 23, 2026 at 10:00 AM
• Marketing Automation Specialist

Responsibilities

• The Marketing Automation Specialist is responsible for the day-to-day execution, deployment, and optimization of email and SMS marketing campaigns. The role supports the delivery of customer lifecycle programs while identifying opportunities to improve automation capabilities, processes, and scalability within Marketing Operations.
• Own day-to-day campaign execution, including the building, testing, and deployment of communications across email, SMS, and other emerging marketing channels.
• Manage and prioritize a queue of campaign and project requests, follow up on pending project requirements, and communicate timelines and key updates with stakeholders across the organization.
• Implement personalization, dynamic content, and campaign logic to deliver relevant messaging and experiences.
• Configure and apply tracking codes to measure channel performance and campaign effectiveness.
• Execute and monitor A/B and multivariate tests to optimize messaging, targeting, creative, and customer journeys.
• Evaluate campaign performance and provide actionable recommendations to improve engagement, conversion, and retention metrics.
• Conduct quality assurance testing of campaigns, automation workflows, audience selections, and personalization logic prior to deployment; identify and escalate technical issues to appropriate stakeholders for resolution.
• Present insights on campaign effectiveness, business impact, and opportunities for continuous improvement to key stakeholders.
• Support automated marketing campaigns, customer journeys, and triggered communications across marketing automation platforms.
• Contribute to the testing and adoption of new tools, features, and technologies that enhance marketing automation capabilities and operational effectiveness.
• Identify opportunities to improve campaign processes, workflows, automation, and operational efficiencies.
• Monitor and manage direct responses from outbound communications, perform member outreach, and distribute pertinent issues to business stakeholders.
• Participate in strategic marketing meetings with key stakeholders.
• Ensure compliance with email, privacy, consent, and data governance standards.
• Stay current on channel capabilities, marketing automation technologies, industry trends, and best practices to inform effective marketing strategies and execution.
• Other duties as assigned.

Requirements

• 3+ years of experience in email marketing, marketing automation, or a related marketing operations function.
• Experience managing email marketing campaigns, including building, testing, deployment, and optimization.
• Effective communicator with strong writing, speaking, and active listening skills.
• Organized and adaptable, with strong time management and ability to handle shifting priorities.
• Creative problem-solving skills with a strong attention to detail.
• Proactive and curious, with a strong interest in exploring new tools and technologies, experimenting with new approaches, and continuously improving processes and capabilities.
• Proficiency in data analysis and the ability to leverage insights to optimize campaigns across marketing channels.
• Advanced knowledge of A/B testing principles and performance optimization strategies.
• Knowledge of audience segmentation, list management, suppression, and targeting practices.
• Self-motivated and capable of working independently while driving tasks and initiatives forward with limited oversight.
• Proven ability to build rapport, earn trust, and collaborate effectively with cross-functional teams.
• Skilled at identifying errors, inconsistencies, and opportunities to improve processes and outcomes.
• Knowledge of channel marketing, marketing automation technologies, emerging trends, and industry best practices.
• Strong project coordination and organizational skills, with the ability to align stakeholders and execute against project objectives.
• Understanding of AI concepts, techniques, and emerging applications to improve marketing operations and efficiency.
• Proficiency with Salesforce Marketing Cloud or comparable marketing automation platforms.
• Hands-on experience with email design and production tools, such as Knak, Litmus, Stensul, or comparable platforms.
• Understanding of SMS marketing, including campaign execution, best practices, and related technologies.
• Experience with Salesforce CRM, Salesforce Data 360, or similar customer relationship management (CRM) and customer data platform (CDP) tools.

Skills

Required

• Email marketing
• Marketing automation
• Campaign management
• A/B testing
• Data analysis
• Audience segmentation
• List management
• Suppression and targeting
• Project coordination
• Communication
• Time management
• Problem-solving

Preferred

• Salesforce Marketing Cloud
• SMS marketing
• Salesforce CRM
• Salesforce Data 360
• Customer data platform (CDP) tools

Benefits

• You’ll play an important role in bringing AAA Washington’s spirit of service and peace of mind to our membership. Consistently ranked as one of the Best Places to Work by Puget Sound Business Journal, we aim for work-life balance across the organization. We support hybrid and remote work options for many positions based in our corporate office (Bellevue, Washington) along with some of the best benefits in the region!
• Health insurance (medical, vision, dental and prescription drug)
• Up to 22 days of Paid Time Off (PTO) in the first year
• Eleven paid holidays in addition to PTO
• 401(k) with Employer Match
• Life, Short-Term Disability and Long-Term Disability insurance
• Flexible Spending Accounts
• 4 Hours of Volunteer Time Off per year
• On-Demand Pay / Earned Wage Access
• Free Premier RV AAA Washington Membership
• Travel, Insurance, and Membership Discounts and Perks
• Paid, on-going training throughout your career
• THRIVE wellness program
• Tax-advantaged commuter benefit
• Free parking
• Financial Literacy Education
• Hiring Range: $32.86 - $39.42 per hour and is based on candidate experience
• Bonus based on company performance