Digital Marketing Manager - Prop Trading at ThinkMarkets in London, England, United Kingdom

Job description

• We are looking for a data-driven and commercially minded Digital Marketing Manager to manage and optimise paid acquisition across multiple digital channels and markets for ThinkCapital. The role will have a strong focus on performance, trader acquisition, conversion, tracking and attribution, using data to improve campaign efficiency and drive revenue growth.

Responsibilities

• Paid Media & Acquisition
• Manage and optimise paid acquisition campaigns across Google Ads, Meta Ads and other digital channels including Reddit, Snapchat, Quora and programmatic platforms.
• Launch and manage multi-market acquisition campaigns across prospecting, retargeting, audience segmentation and lookalike strategies.
• Monitor campaign performance and optimise budgets, bidding, targeting, messaging and creative to improve acquisition and conversion.
• Work closely with Creative and Marketing teams to develop and test high-performing campaign creative and messaging.
• Performance & Optimisation
• Track and optimise key performance metrics including CPA, CAC, ROAS, conversion rates, challenge purchases and customer LTV.
• Run A/B tests across creative, audiences, ad copy and landing pages to improve campaign performance.
• Analyse campaign and customer funnel performance, identifying opportunities to improve efficiency, conversion and scale.
• Build clear performance reports and dashboards, translating campaign data into actionable recommendations.
• Tracking, Attribution & Analytics
• Manage and support tracking and attribution across GA4, Google Tag Manager, Meta Pixel, Conversion APIs and other relevant platforms.
• Monitor conversion tracking and customer journeys across acquisition funnels.
• Troubleshoot tracking and measurement discrepancies and work with Analytics, Product and Technology teams to improve attribution accuracy.
• Support campaign execution and measurement across programmatic platforms and DSPs.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field.
• 3–6+ years of experience in digital marketing, paid media or performance marketing.
• Strong hands-on experience managing and optimising campaigns across Google Ads and Meta Ads.
• Experience with additional paid channels such as Reddit, Snapchat, Quora or programmatic advertising.
• Strong understanding of performance marketing metrics, acquisition funnels, retargeting and conversion optimisation.
• Practical experience with GA4, Google Tag Manager, Meta Business Manager and reporting tools such as Looker Studio.
• Good understanding of tracking, attribution, pixels, event tracking and conversion measurement.

Skills

Required

• Google Ads
• Meta Ads
• GA4
• Google Tag Manager
• Meta Business Manager
• Looker Studio
• Performance marketing metrics
• Acquisition funnels
• Retargeting
• Conversion optimisation
• Tracking and attribution
• Pixels

Preferred

• Reddit
• Snapchat
• Quora
• Programmatic advertising