Healthcare Marketing & Community Liaison at Home Care Association of America in Harlingen-TX Hybrid - US

Job description

• ComForCare Home Care Rio Grande Valley is a locally owned, nurse-owned and nurse-led home care agency dedicated to helping seniors, Veterans, and adults with disabilities remain safe, independent, and comfortable in their own homes.
• We have earned the trust of families, healthcare professionals, and community partners by providing compassionate, dependable, high-quality in-home care. Our reputation is built on clinical leadership, responsive communication, and a commitment to treating every client like family.
• As we continue to grow, we are looking for a motivated, outgoing, and relationship-focused Healthcare Marketing & Community Liaison to represent ComForCare Home Care RGV throughout Cameron and Hidalgo Counties.
• This is more than a marketing role. It is an opportunity to build meaningful partnerships that connect families, Veterans, and seniors with exceptional care at home.
• The Healthcare Marketing & Community Liaison will serve as a key community representative for ComForCare Home Care RGV. This person will build and strengthen relationships with referral partners, educate healthcare professionals and community organizations about our services, and help generate qualified referrals that support agency growth.
• The ideal candidate is confident meeting with healthcare professionals, enjoys building long-term relationships, understands the importance of consistent follow-up, and is passionate about helping families access reliable in-home care.

Responsibilities

• Develop and maintain strong relationships with hospitals, discharge planners, case managers, social workers, physicians, rehabilitation centers, skilled nursing facilities, assisted living communities, senior centers, Veterans organizations, long-term care insurance contacts, and other community partners.
• Schedule and conduct regular face-to-face visits with referral sources throughout Cameron and Hidalgo Counties.
• Educate healthcare professionals, families, and community organizations about ComForCare’s services and how we help clients safely remain at home.
• Promote ComForCare Home Care RGV as a preferred provider for private-pay home care, Veteran in-home care, and long-term care insurance clients.
• Identify new referral opportunities and develop strategic partnerships throughout the Rio Grande Valley.
• Represent ComForCare Home Care RGV at networking events, health fairs, educational presentations, and community outreach activities.
• Maintain consistent follow-up with referral partners to build trust, strengthen relationships, and support long-term referral growth.
• Respond professionally to customer and referral partner questions, requests, and concerns.
• Collaborate with office staff and caregivers to support a seamless experience for clients, families, and referral sources.
• Track outreach activities, referral development efforts, and community contacts.
• Monitor referral growth, outreach effectiveness, and opportunities for improved community engagement.
• Maintain working knowledge of the local senior care, home care, home health, hospice, rehabilitation, Veterans care, and community resource markets.
• Assist families and referral partners by connecting them with helpful community resources when appropriate.

Requirements

• Required
• Experience in healthcare marketing, community outreach, business development, physician relations, referral development, or outside sales.
• Experience in home care, home health, hospice, rehabilitation, senior living, healthcare, social services, or a related field.
• Excellent communication and relationship-building skills.
• Professional, confident, and comfortable meeting with healthcare professionals and community partners.
• Self-motivated with strong organizational and time-management skills.
• Strong customer service and presentation skills.
• Passion for serving seniors, Veterans, adults with disabilities, and families who want loved ones to remain safe at home.
• Ability to work independently while collaborating with a supportive office team.
• Comfortable using email, Microsoft Office, and basic office technology.
• Reliable transportation and ability to travel throughout Cameron and Hidalgo Counties.
• Valid driver’s license and current automobile insurance.
• Professional appearance and demeanor.
• Required: Existing relationships with hospitals, physicians, discharge planners, case managers, rehabilitation facilities, senior living communities, Veterans organizations, or senior care providers in the Rio Grande Valley.
• Bilingual English/Spanish strongly preferred.
• Bachelor’s, Associate degree/certification in marketing, business, healthcare administration, communications, or a related field preferred, but not required.

Skills

Required

• Professional appearance and demeanor.

Benefits

• Free uniforms
• 401(k) matching
• Flexible schedule
• Competitive base hourly pay based on experience.
• Performance-based bonus opportunities tied to new client starts and referral growth.
• Additional bonus consideration for successful referrals in priority growth areas, including:
• Private-pay clients
• Veterans transitioning home or needing in-home support
• Long-term care insurance clients
• Mileage reimbursement for approved business travel.
• Flexible part-time schedule.
• Paid training and ongoing support.
• Opportunity for professional growth as ComForCare Home Care Rio Grande Valley continues to expand.
• Compensation: $25.00 - $35.00 per hour