Senior Associate Brand Manager at Ruiz Foods in Frisco, TX

Job description

• Build a nationally recognized food brand with purpose, scale, and momentum. Ruiz Foods is looking for a strategic, analytical, and consumer-focused Sr. Associate Brand Manager to help drive growth for El Monterey, the #1 frozen Mexican food brand in the U.S.
• This is a high-visibility opportunity for a marketing professional who wants to influence brand strategy, support innovation, translate insights into action, and partner across Sales, R&D, Operations, Supply Chain, Finance, Category Management, E-commerce, and agency teams. If you are passionate about brand building, consumer behavior, food innovation, and data-driven decision-making, this role offers the opportunity to make a measurable impact on a leading consumer brand.
• Lead meaningful brand work: Support growth initiatives for El Monterey, the leading frozen Mexican food brand in the U.S.
• Gain broad business exposure: Work across brand strategy, innovation, go-to-market planning, insights, financial performance, and customer storytelling.
• Influence commercial growth: Help shape data-driven plans that support net sales, margin, market share, and brand performance goals.
• Bring ideas to life: Partner on product innovation, renovation, packaging, line extensions, and price-pack architecture from concept through launch.
• Collaborate cross-functionally: Build relationships with Sales, R&D, Operations, Supply Chain, Finance, Category Management, E-commerce, and agency partners.
• Join a purpose-driven company: Ruiz Foods is family-owned, rooted in entrepreneurship, and recognized as one of the largest Hispanic-owned companies in the U.S.

Responsibilities

• Execute elements of the brand marketing mix, including strategy, product, packaging, promotion, advertising, research, reporting, and performance tracking.
• Analyze consumer, category, competitive, market, and financial data to uncover insights and recommend growth actions.
• Contribute to annual brand planning by turning long-term business priorities into practical, measurable initiatives.
• Support innovation and renovation workstreams, partnering closely with cross-functional teams to deliver strong execution.
• Develop fact-based, data-driven selling stories that support customer conversations and position products as growth opportunities.
• Manage multiple priorities with strong ownership, organization, attention to detail, and limited supervision.
• Support P&L, net sales, margin, and budget management for the assigned business segment.

Requirements

• 4+ years of marketing experience, preferably in consumer-packaged goods, food, or beverage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred.
• Strong analytical skills with the ability to turn data into insights, recommendations, and brand performance narratives.
• Experience with syndicated data tools such as Circana or Nielsen.
• Strong understanding of consumer behavior, brand strategy, P&L drivers, and customer growth opportunities.
• Excellent communication, collaboration, and influencing skills across internal teams and external agency partners.
• Strong project management, organization, execution, and attention to detail; Smartsheet experience is a plus.
• Education
• Required
• Bachelors or better in Marketing or related field.
• Experience
• Marketing experience, preferably in consumer-packaged goods, food, or beverage

Skills

Preferred

• Smartsheet experience is a plus