CRM Marketing Manager at Integrated Resources, Inc ( IRI ) in New York, NY

Job description

• Title: CRM Marketing Manager
• Location: New York NY - Hybrid 3 Days a week in office
• Contract: 2-3 Months and Possibility of extension
• Pay Rate - $41.44/hour on W2
• The Marketing Manager will lead the go-to-market planning and development of initiatives to support the Team Vision / Client brand in North America (US, Canada & Puerto Rico).
• This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the Team Vision / Client brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.

Responsibilities

• The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter.
• The Marketing Manager will display a passion for the Team Vision / Client brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results.
• He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.
• Brand Leadership. Ability to articulate a clear vision of the Team Vision / Client brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.
• Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.
• New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.
• Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.
• Team Development. Manage, motivate and develop team members.

Requirements

• Strong attention to detail and experience with CRM campaign execution, proofing and QA
• Solid SQL and data analysis capabilities, including the ability to independently develop and validate Clienting logic
• Experience working with tools such as Unica, Responsys and Google BigQuery; Figma experience would also be a plus
• Strong analytical and problem-solving skills, with the ability to work through ambiguity and independently troubleshoot issues
• Proactive communication and a strong sense of ownership

Skills

Required

• CRM campaign execution
• Proofing and QA
• SQL
• Data analysis
• Unica
• Responsys
• Google BigQuery
• Analytical skills
• Problem-solving skills
• Communication
• Ownership

Preferred

• Figma