Business Development Representative at Dewpoint in Lansing, MI
- Company: Dewpoint
- Location: Lansing, MI
- Posted: Sep 24, 2026
- Type: Full-Time
- Salary: $50,000 – $60,000 / Year
- Experience: 3+ years
Overview
The Business Development Representative (BDR) plays a critical role in driving Dewpoint’s revenue growth by generating, attracting, and qualifying high-value sales leads. With a focus on proactive demand creation, the BDR leverages AI-powered tools, predictive analytics, and digital engagement strat…
Job description
- The Business Development Representative (BDR) plays a critical role in driving Dewpoint’s revenue growth by generating, attracting, and qualifying high-value sales leads. With a focus on proactive demand creation, the BDR leverages AI-powered tools, predictive analytics, and digital engagement strategies to identify and nurture opportunities that align with Dewpoint’s strategic goals.
Responsibilities
- Utilize AI and data intelligence platforms to monitor industry trends and identify high-potential accounts.
- Design and execute multi-channel outbound campaigns using tools like Apollo, Salesforce, and social media automation.
- Collaborate with Marketing and Sales teams to develop campaign strategies, content, and performance metrics.
- Engage directly with prospects to build relationships, qualify opportunities, and position Dewpoint’s value proposition.
- Maintain and optimize lead tracking systems, ensuring accurate data capture and seamless handoff to Account Executives.
- Research and recommend strategic events and digital forums to enhance brand visibility and lead generation.
- Monitor and contribute to social media platforms to amplify campaign reach and identify engagement opportunities.
- Stay current on emerging technologies and market shifts to inform sales strategy and messaging.
Requirements
- 1-3+ years in IT-related sales or marketing.
- Proven experience with Salesforce, Apollo, Pardot, LinkedIn Sales Navigation and AI-driven sales enablement tools.
- Understanding of IT service industry including infrastructure, project management, cloud, applications, etc.
- Excellent communication, organization, and digital marketing skills.
- Experience with social media platforms and online engagement strategies.
- Ability to work cross-functionally and manage multiple campaigns simultaneously.
Skills
Required
- Salesforce
- Apollo
- Pardot
- LinkedIn Sales Navigation
- AI-driven sales enablement tools
- Social media platforms
- Digital marketing skills
- Communication
- Organization
Benefits
- $50,000-$60,000 base salary, plus commission.