Sales Executive – Social events and MICE at Accor in London, England, United Kingdom

Job description

• The Sales Executive – Social Events & MICE is responsible for proactively developing new business opportunities across social events, private events, Barnaby's activations, MICE, agencies, associations, residential meetings and event-led opportunities.
• The role is focused on generating new revenue for the Hotel by securing new business, developing existing accounts and promoting Barnaby's as a destination for private hire, networking events, celebrations, brand activations and social gatherings.
• Working closely with the Director of Sales & Marketing, Senior Sales Manager, Corporate & Strategic Accounts Manager and Sales Development & Marketing Executive, the Sales Executive will maximise revenue opportunities across all hotel departments.
• The role also assumes responsibility for supporting the administration function within the Sales department, ensuring all sales activity, account information and reporting is maintained to the highest standard.
• All duties carried out should be conducted to the highest standard and in accordance with hotel standards, company policies and procedures, business objectives and legal requirements.

Responsibilities

• Guest Centric
• To present a professional, friendly and efficient impression of the Hotel at all times.
• To ensure that all tasks relating to guest comfort, guest satisfaction or the impression the guest receives of the Hotel are treated with the utmost priority.
• To establish positive working relationships with guests, visitors and colleagues, creating a team that works well together and with other departments.
• Contribute to guest satisfaction at all times by providing a high-quality personalised service throughout the guest journey.
• To assist with resolving guest feedback and enquiries in a professional and efficient manner.
• To maintain a thorough knowledge of the Hotel's facilities, Barnaby's, services, events and the local area, actively promoting them wherever possible.
• Sales & Business Development
• Proactively identify, develop and convert new business opportunities across social events, Barnaby's activations, private events, MICE, agencies, associations, residential meetings and event-led opportunities.
• Generate new private and social event enquiries for Barnaby's and the wider Hotel whilst driving new MICE and residential meeting business.
• Develop Barnaby's as a destination for private hire, networking events, celebrations, bar activations, brand events and social gatherings.
• Create and convert social event opportunities including birthdays, engagement parties, weddings, charity events, cultural celebrations, Christmas parties, networking events and exclusive venue hire.
• Maximise accommodation room sales and incremental revenue across Food & Beverage, Barnaby's and MICE.
• Achieve agreed sales targets and key performance indicators relating to appointments, client interaction, account development and new business generation.
• Manage an agreed portfolio of accounts to retain existing business and develop new revenue opportunities.
• Build and maintain strong relationships with agencies, Destination Management Companies (DMCs), associations, event planners and local businesses.
• Target key market sectors including healthcare and pharmaceutical, automotive, energy, experiential events, brand activations and association business.
• Support the promotion of Barnaby's through local partnerships, seasonal campaigns and B2B outreach.
• Account Management & Sales Administration
• Work closely with the Corporate & Strategic Accounts Manager to identify and convert MICE and social event opportunities within existing and prospective corporate accounts.
• Work closely with the Sales Development & Marketing Executive on marketing campaigns, promotional collateral, social media content, flyers and sales initiatives.
• Conduct client appointments, site inspections, hotel show rounds, presentations and follow-up activity to maximise business conversion.
• Attend and assist with familiarisation trips, client hospitality events, networking opportunities and promotional activities.
• Produce accurate reports detailing sales activity, client appointments, account development and business opportunities.
• Update and maintain sales contact lists, CRM systems and account information, ensuring all documentation and Account Development Plans remain accurate and up to date.
• Conduct market research and identify new business opportunities through referrals, networking, business listings and market intelligence.
• Maintain awareness of the Hotel's financial performance, sales strategy, competitor activity and market trends.
• Work closely with the Accor Sales Network to support the achievement of the overall sales objectives for the Hotel.
• Attend weekly and monthly Sales meetings and undertake domestic and international sales trips as required.
• Carry out any other reasonable duties as requested by the Director of Sales & Marketing or Senior Sales Manager.

Requirements

• Candidates must have the right to work in the UK

Skills

Required

• Right to work in the UK

Benefits

• Employee benefit card offering discounted rates at Accor worldwide
• Free and delicious meal breaks on duty
• Complimentary stays in UK and North Ireland
• Friends & Family discounts
• 50% food discounts in our restaurants
• Pension Scheme
• Eye Test Vouchers
• Staff Uniforms Provided
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21