Trade Marketing & Label Manager at Believe in Toronto, ON, Canada

Job description

• A hybrid role built primarily on a Trade Marketing (EMP) function, with Label Management responsibilities attached. It centers on DSP-facing, strategic trade marketing leverage, complemented by hands-on ownership of a portfolio of label and artist accounts, notably the direct management of French-Canadian labels based in Quebec and English-Canada accounts alongside. The person bridges our release schedule, the digital platforms, and our international offices. This role requires someone based in Toronto who can move between a DSP partnership discussion and a Quebec label's release strategy in the same day, operating fluently in both official languages.

Responsibilities

• EMP Digital retail & DSP partnership
• Own relationships with key digital retailers; ensure priority releases are surfaced, pitched, and optimally merchandised across streaming and mobile.
• Drive international key-release strategy to break Canadian acts across multiple markets, in coordination with international offices.
• Develop new avenues for catalogue visibility and monetization with platform partners.
• Contribute to the conception and rollout of new marketing and promotion services for artists.
• Label & artist management
• Directly manage a portfolio of label and artist accounts, to second the label lead in Quebec to manage French-Canadian labels in Quebec along with English-Canada labels: release planning, distribution strategy, revenue optimization, and day-to-day relationship ownership as primary point of contact.
• Forecast release projections and keep accounts aligned with budget.
• Monitor release and campaign performance using available tools and internal dashboards.
• Identify and nurture new talent for the pipeline (Hunter/Farmer model).
• Team enablement & internal process
• Educate label managers on best practices, platform evolution, and trade marketing strategy.
• Spread best practices across the Canadian team.
• Lead weekly touchpoints with Canadian label managers; contribute to the weekly international call.
• Ensure global Trade Marketing strategy is applied locally with strong process discipline.

Requirements

• Toronto-based (required).
• High level DSP expertise: deep, current command of Spotify, Apple Music, Amazon, YouTube, and Deezer, including editorial pitching, algorithmic drivers, and retail promotion across streaming and mobile.
• Experienced operator in music distribution and digital marketing.
• Bilingual (French/English), French essential: fully fluent French for direct, client-facing management of Quebec-based French-Canadian labels and coordination with Canadian Lead plus strong English for the anglo market. French is a requirement of the role, not a complement.
• Working knowledge of the Quebec market: funding bodies (FACTOR, Musicaction, SOPROQ), the francophone ecosystem, and its market dynamics.
• Network in independent English-Canada labels, with credibility across the indie ecosystem to support the anglo portion of the portfolio.

Skills

Required

• Bilingual (French/English)
• Credibility across the indie ecosystem
• Spotify
• Apple Music
• Amazon
• YouTube
• Deezer
• Editorial pitching
• Algorithmic drivers
• Retail promotion
• Music distribution
• Digital marketing

Benefits

• Salary Transparency
• Believe is committed to fair and equitable compensation practices. The base salary range for this position is $81,200-100,000. The final salary offer will be determined by a variety of factors, including the candidate’s relevant experience, specialized skills, internal equity, and specific work location. This range represents our good faith estimate at the time of posting.
• Set the tone with us​.
• ​Working at Believe means having individual and collective impact in a fast-growing company! ​
• At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry. ​
• We have two hearts at Believe – our People and our Artists. ​
• ​
• We believe our people are central to our mission. As part of a global company with teams across more than 50 countries, employees have the opportunity to work in a dynamic, international environment while contributing to meaningful work that supports artists, labels, and music communities around the world.
• For eligible U.S. employees, Believe offers a comprehensive benefits package designed to support health, well-being, financial security, and work-life balance. Benefits may include:
• Medical, dental, and vision insurance
• Health and wellness resources, including mental health support
• 401(k) retirement plan
• Paid time off, paid holidays, and additional paid days
• Paid sick/safe time, consistent with applicable law and Company policy
• Paid parental leave for eligible employees
• Employee assistance and well-being programs
• Student loan assistance and other financial wellness resources
• Hybrid work flexibility, based on role, location, and business needs
• Learning, development, and career growth opportunities
• Opportunities to participate in employee engagement, volunteering, DEI, and sustainability initiatives
• Specific benefit eligibility may vary based on employment status, location, and applicable plan or policy terms.