Associate Brand Manager - La Crema at Jackson Family Wines in Santa Rosa, California
- Company: Jackson Family Wines
- Location: Santa Rosa, California
- Posted: Sep 24, 2026
- Type: Full-time
- Salary: $95,000 – $105,000
- Experience: 4+ years
Overview
The Associate Brand Manager works with the Classics division within the Jackson Family Wines portfolio. The Associate Brand Manager partners with the Brand Manager to develop and execute the business and marketing strategies for La Crema. This position is based in person in Santa Rosa, CA.
Job description
- The Associate Brand Manager works with the Classics division within the Jackson Family Wines portfolio. The Associate Brand Manager partners with the Brand Manager to develop and execute the business and marketing strategies for La Crema. This position is based in person in Santa Rosa, CA.
Responsibilities
- Partner with Brand Manager on long-term and annual business and marketing plan
- Research and provide brand and market data as needed to Brand Manager
- Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
- Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
- Prepare reports to update stakeholders on monthly business results
- Support new product launches
- Partner with Sales to develop effective trade tools to drive distribution and velocity
- Manage components of the P&L: Marketing budget, sales forecast, COGS
Requirements
- 4+ years relevant work experience in a marketing related position
- Wine industry knowledge is a plus
- Experience marketing consumer packaged goods (CPG) brands is a plus
- Proficiency in common programs such as Excel, PowerPoint, and Word
- Basic understanding of various pricing strategies across multiple markets and channels
Skills
Preferred
- Wine industry knowledge
Benefits
- Health Benefits – Medical, Dental, Vision, Disability & Life insurance
- 401k with employer match
- Generous time off including vacation, holidays, and paid health time
- Paid volunteer time
- Learning & Development opportunities
- Modern Health virtual mental health & coaching visits
- Wine discounts!
- WAGE TRANSPARENCY: The annual salary for this role ranges from $95,000 – $105,000. Compensation will be determined by candidate experience, skills, and location.