Account Executive at USA TODAY Co., Inc. in Port Huron, MI, USA

Job description

• Posted Tuesday, September 22, 2026 at 4:00 AM
• |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
• Our Integrated Media Specialist role is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle—from net-new prospecting through long-term account growth—and who thrives in both hunting and managing client relationships.
• In this role, you will actively hunt for net-new business, while also managing, growing, and expanding an ongoing book of clients. You’ll create tailored marketing strategies, guide businesses from first conversation through ongoing performance discussions, and continually identify opportunities to deepen partnerships over time. You’ll act as a trusted marketing partner—not a transactional seller—balancing new business development with retention, upsell, and account expansion to drive long-term client value.
• Our Integrated Media Specialist role is partnered with a post-sales team that manages campaign performance, optimizes results, and prepares reporting. Additional support resources are available, including the Data and Insights team, Client Strategists, and other product-specific resources.
• In your first 90 days, you’ll gain confidence in LocaliQ’s solutions, tools, and sales approach while building meaningful prospecting and discovery habits. By the end of this period, you’ll be owning your territory and sales cycle end-to-end, with the support and coaching needed to set you up for long-term success.

Responsibilities

• Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
• Manage and grow a territory by balancing new business development, client retention, and account expansion.
• Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
• Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
• Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
• Partner with internal account management, creative, and strategy teams to support strong client outcomes.
• Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.

Requirements

• 3+ years of B2B sales experience with success in new business development, account growth, or business development roles (experience level may vary by market and role level; Recruiter to update).
• Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
• Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
• Experience using CRM and sales tools with disciplined pipeline management and follow-up.
• Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
• Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data-driven recommendations.
• Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
• Valid driver’s license and vehicle insurance

Skills

Required

• B2B sales
• New business development
• Account growth
• Full-cycle consultative sales process
• CRM and sales tools
• Communication
• Business curiosity
• Data-driven recommendations
• Microsoft Office Suite
• AI tools (Microsoft Copilot, Perplexity)

Benefits

• Competitive base salary with uncapped commission and strong earning potential
• Contests, and recognition programs for top performers
• Consultative, full-cycle sales role with ownership from first conversation through long-term account growth
• Hybrid flexibility with autonomy to manage your schedule and territory
• Strong onboarding, coaching, and sales enablement to support a successful ramp
• Access to an extensive mix of digital and traditional marketing solutions, enabling consultative, end-to-end strategies tailored to each client’s growth objectives
• Career progression into senior sales and leadership roles
• Backed by marketing expertise, post-sale specialists, and industry-leading tools
• We believe high performance should be recognized and supported through compensation, development, and real opportunity to grow your skills.
• Competitive base salary + Uncapped commission opportunity
• 401(k) with company match
• Career progression opportunities
• Flexibility and autonomy in a hybrid/remote work environment
• High-performance culture with recognition, incentives
• Comprehensive health, dental & vision coverage options and more
• Unlimited MTO time off, including paid holidays
• Structured onboarding to get you ramped fast
• Ongoing coaching from experienced leaders
• Access to industry-leading tools, resources, and marketing expertise
• The annualized base salary for this role will range between $50,000 and $65,000. $83,333-$108,333 OTE. Uncapped commission with accelerators. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.