Senior Marketing Manager - Personal Wealth Products and Solutions at Vanguard in Malvern, PA

Job description

• Vanguard's Personal Wealth Marketing team is looking for an experienced Senior Marketing Manager to shape how investors understand, choose, and engage with solutions that can help them achieve financial goals.
• In this role, you will own the marketing strategy for a priority Personal Wealth offering, such as Cash or UHNW solutions, translating client needs, market trends, competitive insights, and business objectives into growth strategies, and go-to-market plans. Working across the client journey, you will identify opportunities to attract new investors, deepen relationships, increase adoption, and deliver cohesive client experiences.
• You will serve as a strategic marketing partner to business and product leaders while guiding cross-functional teams from planning through execution and optimization. Success requires the ability to simplify complex challenges, turn insights into action, and deliver measurable business results.

Responsibilities

• Lead development of marketing strategy and roadmap for priority Personal Wealth offerings to achieve business growth objectives.
• Connect investor needs with products by developing compelling value propositions and differentiated positioning.
• Translate client, market, competitive, and performance insights into clear priorities and actionable recommendations.
• Collaborate with audience and product teams to bring integrated marketing programs to life, building alignment around the strategy and a cohesive client experience.
• Guide cross-functional teams by building business acumen, product knowledge, and alignment around the marketing strategy.
• Build strong partnerships across marketing, business, sales, technology, analytics, legal, risk, and compliance to prioritize and deliver results.
• Establish performance goals and use measurement, testing, forecasting, and reporting to evaluate and optimize marketing effectiveness.
• Monitor industry trends, competitive activity, investor behavior, and evolving client expectations to identify growth opportunities.
• Ensure marketing plans and activities meet applicable legal, compliance, risk, audit, and control requirements.

Requirements

• Minimum eight years demonstrated experience in direct-to-consumer marketing strategy or product marketing.
• Undergraduate degree in Marketing or equivalent experience required.
• While this role does not have direct reports, qualified candidates must have proven success in leading and influencing a cross-functional team.
• Strong marketing knowledge and a passion for delivering client and business outcomes
• An entrepreneurial spirit, with sound judgement and strong sense of ownership
• Strong data-driven marketing acumen supported by strategic, analytical, and conceptual thinking
• Effective written and verbal communications skills, including the ability to influence senior stakeholders
• A collaborative approach to aligning stakeholders and achieving outcomes
• Ability to navigate a fast-paced, high visibility, matrixed environment with competing priorities
• Experience in financial services, familiarity with cash, banking, advisory, or wealth-management solutions.
• Knowledge of audience segmentation, personalization, and lifecycle marketing.
• Experience using experimentation, marketing analytics, and performance measurement to optimize results.
• Familiarity with legal, risk, and compliance review processes in a regulated environment.

Skills

Required

• Entrepreneurial spirit
• Sound judgement
• Strong sense of ownership
• Collaborative approach
• Data-driven marketing acumen
• Marketing analytics
• Experimentation
• Performance measurement