Senior Manager, Franchise Operations - HLJ at Coca-Cola in China - Shanghai

Job description

• Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.
• Knowledgeable on local consumers and customers’ needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.
• Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper behavior, RTM, RGM, Marketing, Technical and Finance resulting in robust plans.
• Translates shopper and channel insights, trends and assessments, into channel strategies and plans.
• Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and market Per Capita number.
• Unleashes channel potential through better execution and improves internal processes, supports tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
• Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies.
• Manages cross functional project teams as required.
• Supports the Operating Unite development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.

Responsibilities

• Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals.
• Knowledgeable on local consumers and customers’ needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.
• Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper behavior, RTM, RGM, Marketing, Technical and Finance resulting in robust plans.
• Translates shopper and channel insights, trends and assessments, into channel strategies and plans.
• Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and market Per Capita number.
• Unleashes channel potential through better execution and improves internal processes, supports tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
• Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies.
• Manages cross functional project teams as required.
• Supports the Operating Unite development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.

Requirements

• Bachelor’s degree or above in Marketing, Finance, Business or related field.
• 6+ years of leadership with a global consumer packaged goods industry.
• Experience with annual business planning, forecasting, customer and distributor management, or other related commercial topics.
• English & Mandarin proficiency.
• System Economics: Engages the System understanding the economics and value chain to drive profitable growth and value sharing.
• Business Planning: Articulates the Business Plan to maximize the most valued opportunities, looking beyond conventional thinking and course correcting as required.
• Revenue Growth Management: Engages the System to identify and build plans to capture value in the market aligning prices to brand position while remaining affordable, relevant to the customer and competitive in the marketplace.
• Influencing for Results
• Business Integration: Comprehends TCCC's direction, strategy, industry trends and functional areas dynamics and key content to connect the internal network and be able to lead the agenda with Bottlers and external stakeholders.
• Communications: Communicates with clarity and precision, presenting complex information in a concise format that is audience appropriate.
• Negotiation: Engages in discussion to reach agreements with stakeholders, reconciling differences and generating outcomes in accordance with the strategic priorities.
• Execution for Competitive Edge
• Channel Management: Manages an integrated channel plan, understanding both traditional and digital channel dynamics and matching them to brand opportunities to drive both brand love (HH Penetration, incidence, frequency, per capita) and brand value (Revenue, Margin & Price premium).
• Execution Excellence: Drives PicOS/e-PicOS implementation for all POS and Occasions leveraging an optimal segmentation, maximizing results through RED, delivering according to the calendar and being aware of the System’s positioning within the competitive landscape.
• Market Dynamics: Interprets market variables, data and KPIs to generate insights that enhance decision-making.
• Be the role model
• Set the agenda
• Help people be their best selves

Skills

Required

• English & Mandarin proficiency
• Business Integrations
• Business Planning
• Channel Management
• Channel Planning
• Communication
• Competitive Dynamics
• Execution Excellence
• High Impact Communication
• Market Dynamics
• Negotiation
• Negotiation Tactics