Software Engineer III at ICONMA in Menlo Park, CA

Job description

• Our Client, an Internet Content & Information company, is looking for a Software Engineer III for their Menlo Park, CA/Remote location.

Responsibilities

• Develop and maintain deep links for paid campaigns, influencer attribution, referrals, and off-platform channels, incorporating optimized targeted routing solutions.
• Construct custom audience data tables derived from cross-app user behavioral metrics and integrate them with advertising platform infrastructure.
• Implement and maintain conversion tracking mechanisms (advertising pixels) within user onboarding flows to enable real-time campaign optimization based on funnel behavior.
• Support targeted marketing email initiatives by mapping user behavioral signals into defined audience parameters.
• Execute end-to-end growth and promotional experimentation.

Requirements

• Deep Linking and Mobile Attribution: Expertise in developing and managing campaign links across web and mobile applications.
• SQL and Data Pipelines: Proficiency in constructing audience segmentation tables from complex behavioral datasets.
• Advertising Platform Integration: Proficiency with conversion pixels, custom audience integrations, and campaign tracking architectures.
• Backend or Full-Stack Engineering: Demonstrated skill in Python alongside Hack/PHP, Java, or JavaScript.
• A/B Testing and Experimentation Frameworks: Experience in designing, executing, and evaluating growth experiments.

Skills

Required

• Deep linking and mobile attribution
• SQL and data pipelines
• Advertising platform integration
• Backend or full-stack engineering

Benefits

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities