Director of Marketing, Aesthetics at Podium in Lehi, Utah

Job description

• We are transforming the way Aesthetic businesses operate with an AI workforce, and we're hiring the Director who will run marketing demand generation end to end. Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers the business is counting on. You own the strategy and channel execution to get there.
• This is a builder and operator role: you'll roll up your sleeves, drive critical projects, lean in deeply with a team of direct and indirect reports, and IC where needed to get the job done. You're deeply performance and demand focused.
• The right person is highly biased towards action, hungry to drive impact, exercises extreme ownership, thrives at a startup pace, and can set a vision that inspires the team. You're a heavy AI user, passionate about building a marketing engine at the bleeding edge of what's possible.
• This role is required to be in office 5 days per week at our Lehi HQ.

Responsibilities

• Set an integrated Aesthetics marketing strategy that delivers on demand targets and rallies the team. Set the vision, set the pace, and hold the org to it.
• Hold full accountability for marketing's monthly revenue, pipeline, and efficiency targets, plus the levers underneath them: channel mix, budget allocation, execution, comms calendar, and demand content. You own the number and how it gets hit.
• Track pacing and pipeline against targets, and proactively lead the team in building and executing on gap plans the moment funnel targets slip.
• Lead, coach and raise the ceiling for a lean team of direct reports owning trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing channels.
• Proactively collaborate with a team of indirect reports (centralized marketing subject matter experts) across digital channels, AEO/SEO, and web, to execute on the highest impact strategies in your vertical.
• Rigorously measure the efficacy of tactics/channels/funnel and continuously optimize via experimentation. Align marketing portfolio bets to maximize impact.
• Manage the vertical budget, spending within profitability constraints, surfacing opportunities. Drive AOP planning prep and recommendations.
• Regularly report on marketing performance and strategy to leadership / exec team.
• Set the standard for AI-first marketing in tooling, planning, and agent building, deploying AI workflows that transform impact.
• Work closely with marketing leadership across other verticals (auto, aesthetics) and partnering functions (design, product marketing) to prep for launches, align on resourcing and positioning. Align with Sales, CS, Product, Finance, and Revenue Operations leaders on goals and priorities.

Requirements

• Must Haves
• Successful track record of leading an integrated, demand generation strategy/function or channel group with accountability to a revenue number, a budget, and ROI.
• Hands-on depth across relevant marketing channels like trade shows, field or partner marketing, lifecycle, webinars, content marketing, digital, and ABM. You've personally run a collection of channels at similar scale.
• Extreme ownership and bias to action. You move fast without waiting for consensus, and you're comfortable building a strategy out of ambiguity and high change.
• Critical thinker and analytically rigorous. You make data informed decisions using full funnel metrics and know what inputs are most important to drive to a decision.
• Highly performance focused and ROI minded. Understands the right balance of investment into higher funnel initiatives and the limitations of various attribution methods.
• Excellent communicator. Clear, decisive, and collaborative.
• Sets a high bar for the team and provides the coaching, vision and accountability to get there.
• Excellent project management skills. Can drive action and alignment.
• Customer first. Draws on a deep understanding of the customer, industry and Podium value.
• Uses AI heavily, building workflows and agents. Can show what you've built.
• A strong cross-functional partner. Builds trust and alignment across the org.
• Experience marketing to SMBs / local businesses or marketing an AI product.
• Familiarity with the Aesthetics industry and their buying behavior.

Skills

Required

• Marketing strategy
• Demand generation
• Channel management
• Budget management
• ROI analysis
• Data-driven decision making
• Project management
• Communication
• Leadership
• AI usage
• Cross-functional collaboration

Preferred

• SMB marketing
• AI product marketing
• Aesthetics industry knowledge

Benefits

• Work in Lehi, UT, 5 days a week
• Open and transparent culture
• Life insurance, long and short-term disability coverage
• Paid maternity and paternity leave
• Fertility Benefits
• Generous vacation time, plus three 4-day summer holiday weekends
• Excellent medical, dental, and vision benefits
• 401k Plan
• Bi-annual swag drops with cool Podium gear and apparel
• A stellar HQ (Utah) gym with local professional coaches and classes offered
• Onsite HQ (Utah) child care center, subsidized for employees