Employer Brand & Candidate Marketing Lead at HelloKindred in London, England, United Kingdom

Job description

• Anticipated Contract End Date/Length: March 24, 2027
• Work Setup: Hybrid (1 day per week in office)
• Our client in the global professional services industry is looking for an Employer Brand & Candidate Marketing Lead to lead UK candidate marketing, reporting directly to the Marketing Director, with a primary focus on early talent, experienced hire and light-touch alumni engagement. The role will shape how the organisation attracts and nurtures talent pipelines across the UK, ensuring the employer brand connects with the right audiences at the right time.

Responsibilities

• Early Talent
• Lead the end-to-end marketing strategy for graduate, apprentice, school leaver and intern recruitment campaigns.
• Partner with Early Talent Recruiting to understand hiring forecasts, key audiences and campaign priorities.
• Develop and deliver compelling multi-channel campaigns across digital, social, campus and events to drive awareness, engagement and conversion.
• Manage candidate nurture programmes, including expression of interest forms, newsletters and event follow-ups.
• Oversee content creation and storytelling aligned to early talent audience needs, including website landing pages, ambassador content, role-based videos and office spotlights.
• Monitor, report and optimise campaign performance using data-driven insights to enhance application quality and conversion rates.
• Support location awareness initiatives and inclusive hiring efforts, ensuring campaigns reflect diverse talent needs.
• Act as the main marketing contact for early talent stakeholders, ensuring timely delivery against peak recruitment timelines.
• Brief and oversee internal and external agencies and teams to deliver high-impact campaigns that position the organisation as an employer of choice for early talent candidates.
• Experienced Hire
• Develop and implement UK-specific candidate marketing campaigns for experienced hire recruitment, aligned with global employer brand priorities.
• Partner with business leaders and recruiting teams to promote priority roles and critical hiring needs.
• Manage digital media programmes, including content updates on careers landing pages, role spotlights and targeted outreach.
• Brief and oversee internal creative agencies and teams to deliver high-impact campaigns that position the organisation as an employer of choice for experienced professionals.
• Track and analyse campaign effectiveness, ensuring continuous improvement and alignment with business goals.
• Alumni
• Support the alumni programme primarily through a periodic newsletter and ad hoc business requests.
• Provide marketing advice and support for national and regional alumni activities, including events when required.
• General
• Align local UK employer brand activities with global strategy, ensuring consistent messaging across all candidate segments.
• Partner with Marketing and Communications, Recruiting, Business and HR stakeholders to ensure campaigns reflect the EVP and Employer of Choice initiatives.
• Manage delivery timelines, reporting and budget approvals for marketing activity.
• Ensure compliance with talent brand guidelines and leverage approved tools, including SynOps, Headbox and CVENT, for campaign and event execution.

Requirements

• Hold a Bachelor’s degree or demonstrate equivalent experience.
• Bring significant experience in marketing strategy creation and delivery, ideally within a professional services environment.
• Demonstrate proven experience in marketing and communications, ideally with a focus on employer brand or talent attraction.
• Possess a deep understanding of the candidate marketing lifecycle, from awareness through nurture to application.
• Demonstrate strong stakeholder management and collaboration skills across complex organisations.
• Apply the ability to craft compelling content tailored to multiple channels and candidate segments.
• Bring a data-driven mindset with strong reporting and optimisation capabilities.
• Demonstrate excellent project management and organisational skills, with a track record of delivering to tight deadlines.
• Communicate confidently and effectively in written and spoken English.
• Demonstrate a flexible, proactive approach and the ability to thrive in a fast-paced, delivery-focused environment.

Skills

Required

• Marketing strategy creation and delivery
• Marketing and communications
• Employer brand or talent attraction
• Candidate marketing lifecycle
• Stakeholder management
• Collaboration
• Content creation
• Data-driven mindset
• Reporting and optimisation
• Project management
• Organisational skills
• Written and spoken English