Social Media Manager at HASELWOOD AUTO GROUP in Bremerton, WA

Job description

• If you have been running social somewhere for a year or two. You are good at it, you know you could be great at it, and you are looking for the place that will give you the reps, the coaching, and the ownership to get there. This is that place.
• One Summit Marketing Agency is the in-house agency for Haselwood Automotive Group. We handle marketing for 13 automotive brands, 2 car wash brands, and several other businesses across Kitsap County. As Social Media Manager, you lead the social media lane. The strategy, the calendar, the community, and the results are yours. You will not do it alone. You will sit with videographers, graphic designers, a data analyst, a web team, and a project manager, and you will be coached directly by the Marketing Director.
• This is a full time, on site position in Bremerton, Washington. It is not remote and it is not hybrid. The schedule is Monday through Friday, with some evenings and weekends for sales events, community events, and store shoots. Our best work happens in the same room, on the lot, and in the community we serve.

Responsibilities

• Plan, create, and publish content for every brand profile (images, short form video, and written posts), built to reach each store's ideal customer.
• Be the on camera face and voice of our brands when the content calls for it, from vehicle walkarounds and event coverage to quick social clips shot on the lot.
• Source and share relevant content that earns attention from local car buyers and service customers.
• Manage the content calendar across multiple brands at once, working with our videographers and designers to keep quality high and deadlines met.
• Monitor, listen, and respond across all profiles like a person, not a brand robot. Turn conversations into leads, appointments, and sales.
• Be the voice of our stores in social spaces. Join the conversation, answer questions, and advocate for our brands where it makes sense.
• Build cross promotions and partnerships with local creators, community organizations, nonprofits, and our own family of businesses.
• Grow our online communities and expand outreach to local creators and influencers.
• Oversee the look of every profile (cover images, profile images, thumbnails, ad creative, and social landing pages), in partnership with our design team.
• Design, launch, and manage social promotions, boosted posts, and in-house ad campaigns, and coordinate with our paid media agency partners .
• Map out a social strategy, then drive it and prove it with testing and metrics.
• Report monthly to leadership on results and return on investment, not vanity metrics.
• Analyze campaigns, turn both the numbers and the anecdotal feedback into recommendations, and adjust the plan.
• Establish and track benchmarks and best practices for measuring social impact, so we always know what good looks like.
• Watch user generated content about our businesses for threats and opportunities, and escalate notable threats to the right manager quickly.
• Stay current on platforms, tools, formats, design, and strategy, and bring what you learn back to the team.
• Perform related duties as assigned.

Requirements

• 1 to 2 years of hands on social media management for a business, brand, or agency. Strong freelance and contract work counts.
• A portfolio or live accounts that show what you made and what it did. Results matter more than tenure.
• Comfort and skill on camera. You can speak naturally to a lens, take direction from our videographers, and bring energy without a script.
• Working knowledge of Meta Business Suite, and comfort creating short form video and writing clean, on brand copy.
• Basic experience with boosted posts or Meta Ads Manager. You do not need to be an expert. You need to be ready to learn.
• The ability to manage several brands and deadlines at once without dropping details.
• A team first attitude. You ask for feedback, you give it well, and you make the people around you better.
• Meta Certified Community Manager (Exam 600-101), or the commitment to earn it within 90 days of your start date. We pay for the exam and give you time to prepare.
• A valid driver's license, three years of driving history, and the ability to travel between our Kitsap County stores and events.
• High school diploma or equivalent.
• Skills
• Required
• Communication Skills
• Advanced
• Creative Thinking Skills
• Advanced
• Teamwork Skills
• Advanced
• Multitasking
• Advanced
• Adaptability
• Advanced
• Planning Organization
• Advanced
• Time Management
• Advanced
• Analytical
• Intermediate
• Microsoft Excel
• Some Knowledge
• Behaviors
• Required
• Dedicated : Devoted to a task or purpose with loyalty or integrity
• Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well
• Team Player : Works well as a member of a group
• Enthusiastic : Shows intense and eager enjoyment and interest
• Innovative : Consistently introduces new ideas and demonstrates original thinking
• Motivations
• Required
• Goal Completion : Inspired to perform well by the completion of tasks
• Growth Opportunities : Inspired to perform well by the chance to take on more responsibility
• Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization
• Self-Starter : Inspired to perform without outside help
• Required
• 1-2 years: Hands on social media management for a business, brand, or agency. Freelance and contract work counts.
• 1-2 years: Creating social content: short form video, images, and written posts
• 1 year: On camera presenting or hosting for social or video content
• 1 year: Copywriting for social, web, or advertising, with excellent grammar, spelling, and attention to detail
• 1 year: Managing a content calendar across multiple brands or accounts
• 1 year: Community management: monitoring, responding to, and engaging followers and customers online.
• 1 year: Social performance reporting with your recommendations
• Required
• Driver's License
• Experience with Hootsuite, Opus Clip, Asana, or Adobe Creative Suite
• Automotive, retail, or multi-location experience
• Photography or video editing skills

Skills

Required

• Meta Business Suite
• Short form video creation
• Copywriting
• Boosted posts or Meta Ads Manager
• On-camera presenting
• Content calendar management
• Community management
• Social performance reporting
• Multitasking
• Adaptability
• Planning and organization
• Time management

Preferred

• Hootsuite
• Opus Clip
• Asana
• Adobe Creative Suite
• Photography
• Video editing
• Analytical skills
• Microsoft Excel

Benefits

• Direct coaching from a Marketing Director with over a decade of experience in automotive marketing
• A paid Meta certification in your first 90 days
• A full creative team around you, so your ideas get made well
• Real ownership of a lane inside an in-house agency that is building toward something bigger, with room to grow as it does
• $24.00 to $35.00 per hour, depending on experience
• Annual performance and pay review
• Weekly pay
• 401K with employer match up to 50% of 5%
• Medical, Dental, Life, and Vision Insurance starting the first of the month after hire
• Paid Vacation after 90 days of employment
• 90 days = 24 hours
• 1 Year = 48 hours
• 2 Years = 88 hours
• 3 Years = 96 hours
• 5 Years = 136 hours
• 10+ Years = 160 hours
• Note: Accrual earned at 90 days must be used prior to 1 year anniversary as it does not carry over.
• Sick Leave accrued at the rate of 1 hour per 40 hours worked
• Employee Wellness Program
• Employee Assistance Program for all employees
• Employee Vehicle Purchase Program
• Employee Referral Program