Founding Marketer at Truvo in New York City

Job description

• Application
• At Truvo, we are building a fully autonomous consumer insurance broker — saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.
• Nearly all of our growth so far has come from just two channels we've tested. We're a consumer product that hasn't even marketed to consumers yet — the acquisition playbook (organic social, UGC, paid funnels, content, lifecycle, brand) is yours to write.
• We're looking for a Founding Marketer to build Truvo's marketing function from zero to one — someone who can define how we show up in the world, turn a complex product into a story consumers understand and trust, and build the channels that bring them to us.

Responsibilities

• Brand & Positioning: Define Truvo's brand, voice, and positioning, and keep it consistent across the website, product, ads, and every customer touchpoint
• Content & Storytelling: Own the content engine — website copy, blog, guides, email, and social — turning insurance into something people actually want to read about
• Lifecycle & Email: Build the lifecycle programs that nurture leads, convert quotes into bound policies, and keep customers through renewal
• Demand Generation: Plan and run campaigns across paid, organic, and partner channels, and manage the agencies, freelancers, and budget behind them
• Marketing Analytics: Measure what works — attribution, funnel, and channel performance — and use it to set priorities and report on marketing's impact

Requirements

• Full-Stack Marketer: You have built a marketing function from scratch — brand, content, lifecycle, and demand gen — and you know how to prioritize when resources are limited
• Exceptional Communicator: You write clearly and persuasively, and you can take a complicated, regulated product and make it simple and human
• Consumer Marketing Experience: 5+ years of marketing experience, ideally at high-growth consumer startups in fintech, insurtech, or marketplaces
• Data-Literate: Comfortable with analytics tools and marketing platforms. You make decisions backed by numbers, not just instinct
• Builder and Leader: You will be our first dedicated marketing hire. You thrive in ambiguity, move fast, and are ready to build a team as we scale
• Nice to Have: Experience in insurance, financial services, or regulated industries. Hands-on experience with SEO, paid social, or lifecycle tooling

Skills

Required

• Full-Stack Marketer
• Exceptional Communicator
• Consumer Marketing Experience
• Data-Literate
• Builder and Leader