Marketing Manager at Hustler Casino in US-CA-Gardena

Job description

• The Manager of Casino Marketing is responsible for managing, directing and supervising all activities
• related to advertising, marketing and entertainment and for insuring the departments operate in an
• efficient and effective manner in accordance with the overall marketing strategy and media plan. The
• position is also responsible for the day-to-day operations and management of the Marketing
• department of the HUSTLER Casino locations.

Responsibilities

•  Lead and oversee all marketing initiatives including SEO, SEM, email marketing, digital
• partnerships, retargeting and marketing automation to ensure business objectives are met
•  Create data driven promotional campaigns including digital components
•  Lead the creation of brand awareness campaigns using key metrics to track success
•  Oversee and solicit freelance designers
•  Oversee digital engagement programs
•  Drive and support development of content creation across digital channels
•  Partners with Senior Management to develop, implement and maintain a targeted customer
• base, establishing strategies and production standards for the accomplishment of objectives
•  Develops proposals and detailed outlines for special events, for approval, and coordinates all
• event logistics to ensure outstanding promotion execution
•  Develops and executes comprehensive marketing plans and programs, both short and long
• range, to support revenue objectives
•  Establishes effective communication to maintain a constant flow of information downward,
• upward and laterally
•  Researches, analyzes and monitors financial, technical, and demographic factors to capitalize
• on market opportunities
•  Manages outside agencies on ongoing promotional campaigns
•  Manages off-site data collection
•  Directs and monitors all marketing analysis for accuracy and reports pertinent information to
• business partners
•  Evaluates promotion effectiveness and adjusts plans based on information
•  Prepares and monitors annual budget development, monitors marketing and event costs, and
• ensures budgetary compliance
•  Manages Player Development by tracking database growth and engagement programs such as
• player tracking and promotions
•  Coordinates with business partners to develop effective on-floor promotions and strategies
•  Interfaces and coordinates frequently with corporate Marketing and other departments for
• purposes of marketing and promotion planning and execution

Requirements

•  Bachelor Degree in Marketing, Advertising, Mass Communication or related field.
•  Five to seven years experience in a public contact/marketing industry with at least 2 being in a
• management position
•  Prior experience in casino marketing is a plus, particularly in digital and managing external
• agency relationships
•  Comprehensive understanding of player rating systems, human resources, casino marketing
• and comping policies, procedures and theories
•  Must have writing skills and be able to write press releases, customer letters, casino collateral,
• website and social media.
•  Knowledge of social networking and other web marketing tools required.
•  Knowledge of website development including WordPress preferred. Knowledge of Photoshop
• skills, Adobe Photoshop and marketing software preferred.
•  Must be able to work with minimal to no supervision on a continual basis.
•  Must have good project management skills; provide strong leadership, prioritize project tasks,
• meet project deadlines and effectively communicate with personnel, coworkers, subordinates
• and the general public.
•  Must be able to perform a wide range of duties and responsibilities with accuracy and speed
• under the pressure of deadlines.
•  Must be able to work in high stress environment and handle difficult situations. Must be able
• to work extended hours when needed.
•  Must be flexible and available to work various shifts, including nights, weekends and holidays.
•  Must be able to establish and maintain effective communication with co-workers, supervisors
• and the general public.

Skills

Required

• Project management skills
• Leadership
• Ability to work with minimal supervision