Senior Content Marketing Manager at SpotDraft in SpotDraft HQ, Bengaluru

Job description

• Application

Responsibilities

• Speakehead our long-form publication engine, authoring flagship industry reports, benchmark e-books, and deep-dive analytical pieces that establish category authority.
• Design and execute survey-driven research initiatives, turning raw market data into compelling narratives, proprietary insights, and press-worthy benchmarks.
• Translate complex legal-tech workflows and AI capabilities into crisp, highly digestible frameworks for executive audiences.
• Craft precise, high-converting copy across key digital touchpoints, including landing pages, performance channels, email sequences, and high-engagement social formats.
• Partner with Demand Generation, Product Marketing, and Design to conceptualize and scale multi-channel brand campaigns centered on core strategic themes like SCALE and Legal AI.
• Guard and evolve the SpotDraft brand tone, ensuring narrative consistency, nuance, and positioning alignment across every asset.
• Conduct deep domain and competitive research to fuel an editorial pipeline that directly addresses buying personas and market shifts.
• Establish robust measurement frameworks to evaluate narrative performance, leveraging analytics to refine messaging, optimize SEO parameters, and double down on high-performing assets.
• Identify high-leverage content distribution loops to ensure maximum reach, performance, and cross-platform asset activation.
• Contribute to the long-term content roadmap, balancing opportunistic real-time commentary with sustainable evergreen programming.
• Identify and capture earned media opportunities, guest features, and executive thought-leadership platforms to elevate SpotDraft's profile in the SaaS and legal ecosystem.
• Support leadership with ghostwriting, keynote framing, and high-visibility industry storytelling.

Requirements

• Bring 4–5+ years of content strategy or brand marketing expertise within B2B SaaS, developer tooling, or high-growth tech environments.
• Possess elite editorial standards — you leverage AI as a force multiplier for speed and research, but your foundational writing, narrative structuring, and voice are unassailable on their own.
• Display proven experience turning raw data, surveys, and complex customer inputs into flagship content assets that generate pipeline and mindshare.
• Think systemically about distribution — understanding how to atomize one major research piece into dozens of derivative assets across social, email, and performance channels.
• Possess relentless attention to detail across both micro-copy and macro-metrics, balancing linguistic precision with growth indicators (SEO, engagement, attribution).
• Thrives in a high-ownership, cross-functional environment where creative ambition meets execution velocity.

Skills

Required

• Content strategy
• Brand marketing
• Editorial standards
• Data storytelling
• Copywriting
• SEO
• Analytics
• Distribution strategy
• Cross-functional collaboration

Benefits

• World-class peers: Collaborate with a sharp, ambitious team building at the intersection of legal ops and applied AI.
• High-leverage reach: Connect directly with executive stakeholders, top-tier founders, investors, and industry innovators.
• Autonomy & velocity: We value outcomes over bureaucracy — take complete ownership of high-visibility initiatives from day one.
• Bold ambitions: We encourage calculated risk-taking, innovative content formats, and pushing creative boundaries.