Marketing Data Analyst at Travel HR Portal in Gurgaon, India

Responsibilities

• Dashboarding & Reporting Development
• Compose, build, and maintain dashboards that monitor lead generation performance, funnel conversion, and marketing return on investment
• Ensure dashboards are intuitive, performant, and aligned with collaborator requirements
• Enable self-service analytics by building scalable datasets and user-friendly reporting layers
• Continuously optimize reporting for usability, scalability, and performance Translate defined business and analytics requirements into effective data visualizations and reporting structures
• Data Modeling & Advanced Analytics Enablement
• Develop and maintain data models that support marketing analytics and reporting
• Collaborate with collaborators to identify business problems, goals, and critical metrics to develop analytical frameworks
• Support in crafting models for attribution (first-touch and multi-touch), lead generation targets, funnel conversion, and return on investment
• Ensure consistent definitions and logic across reporting layers
• Work with large datasets to enable accurate and scalable reporting
• Implement solutions for anomaly detection, trend identification, and insight generation using advanced technology

Requirements

• 3–5 years in a data analyst or marketing analytics role involving statistical or attribution modeling
• Strong SQL skills; comfort with Python or R for modeling work
• Understanding of GTM concepts: attribution, funnel performance, return on investment modeling, segmentation, lifecycle analytics, pipeline and forecasting
• Familiarity with BI tools (e.g., Tableau, data modeling/DAX experience for Power BI) and data warehouse environments (e.g., Snowflake, BigQuery)Excellent communication skills; able to distill complex data into clear, actionable insights
• Experience working in cross-functional environments with marketers, analysts, and technical teams

Skills

Required

• SQL
• Python or R
• BI tools (e.g., Tableau, Power BI)
• Data modeling/DAX
• Communication skills
• Cross-functional collaboration

Benefits

• Work and life: Find your happy medium at Amex GBT.
• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.
• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
• Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
• We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
• And much more!