Senior Researcher, Consumer Insights at HARMAN International in Shanghai - Shanghai, China - 288 Nanjing West Road
- Company: HARMAN International
- Location: Shanghai - Shanghai, China - 288 Nanjing West Road
- Posted: Sep 23, 2026
- Type: Full-time
- Experience: 5+ years
- Visa sponsorship available
Overview
We are at a critical time in the insights industry, with so much “data” at our fingertips. And it’s imperative that we sift through the noise to uncover the true insights that will drive our business forward. We at HARMAN have been making the investment to understand our brands across the world to a…
Job description
- We are at a critical time in the insights industry, with so much “data” at our fingertips. And it’s imperative that we sift through the noise to uncover the true insights that will drive our business forward. We at HARMAN have been making the investment to understand our brands across the world to accelerate our cultural relevance and growth.
- Reporting to the Manager, Consumer Insights, the Senior Researcher of Consumer Insights will be responsible for leading Asia insights projects from start to finish to help guide brand and marketing strategy, all in service of increasing our competitiveness.
- We are looking for a talented Senior Researcher, Consumer Insights that is passionate about working with data to find the insights needed to drive strategic decision making.
Responsibilities
- As a key member of the consumer insights team you will represent the insights for the Asia region and become a partner for the local marketing team
- Translate Asia business and marketing challenges into insights projects to solve key issues
- Shopper Insights
- Creative Evaluation
- Foundational / Category Insights
- AI Application
- Product Concept / Innovation Insights
- Cultural Insights
- Lead campaign measurement for Asia markets
Requirements
- Ability to turn insights into a POV driven narrative to guide marketing decision making
- Experience managing primary/custom research projects (quantitative and qualitative) from research design phase to end stakeholder deliverable
- Qualitative and Quantitative experience evaluating creative assets from early stage to finished copy with ability to translate insights into creative direction
- Ability to translate product concept and shopper insight results into marketing implications resulting in strategy and marketing tactic guidance
- Ability to design and execute foundational category research and isolate business implications
- Outstanding communicator (oral and written) and creative thinker, with an ability to use both data, input, and intuition to inform decisions.
- Experience working in a highly matrix organization and across different regions, ideally in a global role.
- 5+ years of experience with proven success in a global insights function
- Someone who is results driven, has a proactive, goal-oriented approach to decision making.
- Experience integrating AI for insights generation or data manipulation
- Capable of handling multiples projects / initiatives simultaneously and executing to completion.
- Self-starter with superior organization skills who thrives in a deadline-driven environment, i.e. will do what it takes to get the job done.
- Curious mindset, with enthusiasm working with data, high attention to detail, and sense of accountability.
- Multi-Cultural awareness and ability to adjust communication accordingly.
- Large brand and/or major retail client experience.
- Experience at a media agency and/or market research agency (i.e. Ipsos, Kantar, Nielsen etc.).
Skills
Required
- Creative thinker
- Results driven
- Proactive, goal-oriented approach
- Curious mindset
- High attention to detail
- Sense of accountability
- Multi-Cultural awareness
- Data analysis
Benefits
- Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
- Extensive training opportunities through our own HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- “Be Brilliant” employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development
About HARMAN International
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day. We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound. Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel Unite your passion for audio innovation with high-tech product development. Create pitch-perfect, cutting-edge technology that elevates the listening experience. HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want. About HARMAN: Where Innovation Unleashes Next-Level Technology Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected. Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other. If you’re ready to innovate and do work that makes a lasting impact, join our talent community today! About HARMAN International HARMAN (harman.com) designs and engineers connected products and solutions for consumers, automakers, and enterprises worldwide, including audio, visual and infotainment systems; enterprise automation solutions; and software services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® , Mark Levinson ® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. HARMAN also is a technology and integration services leader for the Automotive, Mobile, Telecommunications and Enterprise markets. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. The Company's software solutions power billions of mobile devices and systems that are connected, integrated, personalized, adaptive and secure across all platforms, from the work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, brilliant career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN! Read More