Senior Manager, Marketing - Market Access at Braeburn in Plymouth Meeting, PA

Job description

• The Senior Manager, Marketing – Market Access will be responsible for partnering cross- functionally on marketing strategy development and execution of the materials, tools, and services to support market access, product acquisition, reimbursement, and transition of care—including provider, office staff, patient, payer marketing resources and communications.

Responsibilities

• Lead the planning, execution, monitoring, and continuous improvement of all marketing plans and tactics related to:
• Provider and office-staff access marketing including coverage navigation, prior authorization process, and reimbursement pathways
• Consumer and patient access marketing, including education materials, patient coverage, and out-of-pocket cost communication
• Payer marketing, including clinical and economic value story communication
• Marketing support for the patient access team (e.g., hub and reimbursement teams)
• Support additional healthcare provider and/or account marketing needs, as required
• Collaborate with the Promotional Review Committee (PRC) to ensure that all brand- related materials meet requirements for accuracy with product labelling
• Execute all tactics in alignment with brand strategy in a compliant manner
• Manage the corresponding marketing budget for tactics under your responsibility, driving timely, cost-effective execution
• Generate customer insights through monitoring of the market, participation in market research, attendance of industry events, meeting with customers and interactions with internal stakeholders
• Proactively recommend new marketing initiatives and improvements in line with the brand strategy
• Actively contribute to the yearly strategic brand planning exercise and development of the plan for area of responsibility
• Build strong, trusted, collaborative relationships with key functional teams such as Market Access, Trade, Patient Support, Sales, Business Operations, Sales Training, Medical Affairs, Legal & Compliance and Regulatory

Requirements

• Strong analytical, project management, and communication skills
• Ability to work efficiently, operate independently but collaboratively, and exercise sound judgment in ambiguous or fast-evolving situations
• Effective management of agency partners to deliver high quality content and tools to effectively support the brand
• Robust knowledge of specialty pharmaceutical market dynamics and stakeholders, including payer, HCP, and patient coverage and access dynamics
• Strong understanding of the compliance, legal and regulatory pharma landscape, and ability to navigate through it
• Proficiency in AI tools and emerging technologies, with experience applying them to optimize workflows and/or support data-driven decision-making
• Willingness to travel 15 to 30% of the time for industry events and meetings with key stakeholders
• Bachelor’s Degree in Marketing, Business, or related field
• 5+ years of pharmaceutical industry marketing or a combination of marketing and related experience (e.g., market access, sales, market research)
• Experience with specialty pharma brand(s) with complex acquisition processes
• Demonstrated cross-functional collaboration and communication
• Proficiency with marketing operational tools and systems (e.g., Veeva PromoMats)

Skills

Required

• Effective management of agency partners