Industry Sales Manager, Child Welfare & Behavioral Health - West at Bark in Remote (United States)

Job description

• We're looking for an entrepreneurial, results-driven Industry Sales Manager to lead sales into one of Bark's fastest-growing segments: organizations serving vulnerable children and youth. This is a builder role at the front of Bark's expansion into publicly-funded child welfare and behavioral health. You will own and expand our footprint in the Western US territory.
• The role covers two related markets. The primary focus is publicly-funded child welfare — state and county foster care agencies, residential treatment centers, group homes, and child- and youth-serving programs funded through public dollars (child welfare, Medicaid behavioral health, juvenile justice). The second is private-pay treatment — residential and therapeutic programs, substance use disorder treatment, and outpatient behavioral health. Each market funds, procures, and decides differently, so the ideal candidate can navigate both.
• You'll thrive here if you're comfortable with ambiguity, energized by building something new, and motivated by Bark's mission: getting safe, monitored devices into the hands of kids who need them most.

Responsibilities

• Relationship Development
• Build and maintain relationships with decision-makers across child- and youth-serving organizations — public child welfare and foster care agencies, residential treatment centers and group homes, substance use disorder programs, outpatient behavioral health, and specialized therapeutic providers.
• Act as a trusted advisor by understanding each organization's mandate, funding model, and the youth they serve, and aligning Bark's solutions accordingly.
• Pipeline Development & Sales Execution
• Identify and engage potential customers through proactive outbound prospecting and lead generation.
• Build and manage a robust pipeline to meet and exceed new-business and expansion revenue goals.
• Land new agency and facility accounts, then grow them — Bark's public-funded accounts expand as adoption spreads across programs, sites, and a network's affiliates, so account growth is a core part of the number, not an afterthought.
• Execute the full sales cycle: discovery, tailored solution presentation, proposal development, navigating public procurement where relevant, negotiation, and closing.
• Field Sales & Industry Engagement
• Represent Bark at industry conferences, trade shows, and association events (e.g., child welfare, foster care, and behavioral health convenings) to build visibility and source opportunities.
• Use field sales strategies to engage prospects in their environments, deepen relationships, and drive deals to close.
• Travel up to 25% to meet prospects and customers on-site, attend industry events, and support field-based selling across target markets.
• Vertical Development
• Partner with leadership to shape Bark's go-to-market for this segment, feeding field insight back into offering, pricing, and packaging.
• Help adapt Bark's value proposition to the realities of publicly funded and treatment buyers.
• Be a thought partner in building the sales playbooks, collateral, and processes specific to this vertical.

Requirements

• 5–7 years of B2B sales experience, with a track record selling to mid-sized and large organizations.
• Strong outbound prospecting, including cold outreach and account targeting.
• Consultative selling skills, with the ability to navigate complex, multi-stakeholder sales cycles and tailor solutions to need.
• Proficiency with CRM platforms (HubSpot, Salesforce) and a data-driven approach to pipeline management.
• Strong written, verbal, and presentation skills.
• Self-starter who thrives in ambiguity and is excited to help define Bark's place in child welfare and behavioral health.
• Willing and able to travel up to 25%, including overnight and multi-day trips for conferences and on-site meetings.
• Solution-selling experience in child welfare, foster care, residential/behavioral health, or treatment settings.
• Experience selling to publicly-funded buyers (state/county agencies, Medicaid-funded programs, public health systems) and/or private treatment facilities.
• Familiarity with public procurement processes and grant- or Medicaid-funded budgets.
• Experience using field sales and conference presence to build relationships and pipeline.
• Comfort with land-and-expand motions across multi-site or multi-program organizations.
• Cross-functional collaboration experience with marketing, product, and customer success.
• Passion for building in new, experimental markets and advocating for Bark's mission.
• KY, TN, AL, MS, AR, LA, OK, TX, MT, ID, WY, NV, UT, CO, AZ, NM, WA, OR, CA, AK, HI

Skills

Required

• B2B sales
• Outbound prospecting
• Cold outreach
• Account targeting
• Consultative selling
• CRM proficiency (HubSpot, Salesforce)
• Data-driven pipeline management
• Self-starter
• Comfort with ambiguity
• Willingness to travel up to 25%

Preferred

• Selling to publicly-funded buyers
• Field sales and conference presence
• Land-and-expand motions
• Cross-functional collaboration
• Passion for building in new markets

Benefits

• 200,000 - 250,000 USD per year (Remote (United States))