Marketing / Merchandising Specialist at Fruit of the Loom, in US-TN-Nashville

Job description

• This is an on-site role based in Nashville, TN. Travel to Global Headquarters in Bowling Green, KY required as part of on-boarding.
• The Marketing Specialist supports business unit growth and profitability by helping translate brand, product and customer priorities into well-executed marketing programs. This role drives results by coordinating cross-functional work, supporting product and creative execution, analyzing business performance, and developing recommendations that improve project delivery, consumer engagement, retailer readiness, margin, inventory, and forecast alignment.

Responsibilities

• Marketing Project Execution
• · Delivers assigned marketing initiatives on time, aligned to business unit priorities, project calendars, and required cross-functional inputs.
• · Creates visibility to project status, risks, action items, and decisions so teams can resolve barriers and maintain momentum.
• · Partners with internal teams and external agencies to ensure marketing deliverables meet approved business objectives and timing.
• Product and Portfolio Readiness
• · Ensures new styles, costing packets, PLM inputs, and product setup milestones are accurate, complete, and ready for downstream execution.
• · Creates line planning and product development readiness by maintaining organized information, coordinating shared Merchandising inputs , and escalating design-related issues to the appropriate cross-functional owner for timely resolution .
• · Contributes to product portfolio recommendations that support volume, profit, share, and retailer margin objectives.
• Creative, Digital and Retailer Content Execution
• · Translates packaging, display, promotional, eCommerce, and retailer needs into clear creative requests and approved deliverables.
• · Maintains alignment between product launches, digital content needs, retailer requirements, and consumer-facing brand information.
• · Supports effective influencer campaign execution by coordinating content needs, timelines, approvals, and partner inputs that help campaigns launch accurately and on time.
• · Improves owned digital readiness by supporting VF.com content management, ensuring product, brand, and promotional information remains accurate, current, and aligned with business priorities.
• · Completes approval processes with accuracy and urgency to support in-market readiness and execution quality.
• Business Analytics and Recommendations
• · Provides accurate weekly and monthly reporting that enables leadership to understand performance, risks, opportunities, and required actions.
• · Builds analytical capability by organizing sales trends, inventory signals, pricing inputs, and promotional performance information to support manager-led analysis and recommendations over time .
• · Communicates insights and action plans clearly to support business unit goals and strategic priorities.
• Commercial Communication and Sell-In Support
• · Develops clear presentations and materials , in conjunction with cross-functional partners, that support internal alignment, customer sell-in, new product introductions, and planogram recommendations.
• · Represents product and brand information accurately in meetings, broadcasts, and consumer-facing communications as directed by the Company.
• · Builds credibility with cross-functional partners by communicating priorities, decisions, and updates in a timely and professional manner.
• Budget, Forecast and Inventory Support
• · Supports budget management by tracking packaging and display investments, validating invoices, and elevating variances or risks.
• · Uses retail sales trends and inventory information to recommend forecast or inventory actions that improve service, sales readiness, and financial outcomes.
• · Collaborates with manager, director, planning, forecasting, and finance partners to keep spending and inventory decisions aligned to business priorities.

Requirements

• Simplifies work, follows through on defined processes, identifies opportunities to improve efficiency, and helps teams execute work with discipline and consistency.
• Understands the needs of internal teams, retail partners, and consumers, and uses that insight to improve marketing execution, product readiness, and service to stakeholders.
• Prioritizes effectively, takes initiative, follows through on commitments, and consistently pushes work forward to meet project, launch, and business goals.
• Uses facts, analysis, sound judgment, and timely escalation to identify risks, solve issues, and recommend practical business solutions.
• Builds and applies marketing, product, analytical, and systems knowledge to support stronger recommendations and more effective execution.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–3 years of apparel, consumer packaged goods , marketing, digital, merchandising, or related brand/product experience; or 3–5 years of general marketing, digital, merchandising, or brand management experience.
• Strong understanding of marketing mix, including product, pricing, promotion/advertising, distribution, and customer/consumer strategies.
• Proven ability to manage multiple projects, deadlines, and stakeholders with strong attention to detail and accuracy.
• Effective verbal, written, and presentation skills with the ability to build relationships across levels and functions.
• Demonstrated analytical capability, sound judgment, and proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.

Skills

Required

• Process Excellence
• Customer Focus
• Action Oriented and Drives for Results
• Decision Making and Problem Solving
• Functional and Technical Learning

Benefits

• Competitive Pay
• Medical, dental, vision, life & disability insurance
• Vacation
• Paid holidays
• 401(k)
• Employee Assistance Program
• Options