Digital Marketing Manager at Crane Worldwide Logistics in Houston, TX

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company objectives.
• Manage and optimize digital marketing efforts, including SEO, SEM, email, and social media.
• Oversee content creation (blogs, newsletters, videos, case studies) to support inbound marketing and lead nurturing.
• Oversee the execution of marketing campaigns from concept to analysis, ensuring alignment with sales initiatives.
• Coordinate trade shows, webinars, and promotional events to increase brand visibility.
• Analyze market trends, customer insights, and campaign performance to inform strategy and decision-making.
• Collaborate with internal teams (sales, product, HR) to ensure consistent messaging and branding.
• Manage marketing budget and track ROI of various marketing initiatives.
• Supervise and mentor members of the marketing team (if applicable).
• Ensure brand consistency across all platforms and materials.
• Other duties as assigned

Requirements

• Strong understanding of user interface and user experience principles to enhance the overall digital customer journey.
• Advanced knowledge of digital marketing tools and platforms, including Google Analytics, SEMrush, marketing automation software, and content management systems.
• Excellent verbal and written communication skills, with the ability to convey complex information in a clear and concise manner.
• Strong problem-solving skills and the ability to analyze data to make informed decisions.
• Ability to think creatively and develop innovative marketing campaigns that differentiate the brand in the industry.
• Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Bachelor’s degree in Marketing, Business, Communications, or a
• related field.
• 5+ years of experience planning, managing, and overseeing all aspects of digital marketing campaigns.
• 2+ years of managerial experience leading a digital marketing team.
• Proven experience revamping a company website, with a strong focus on UI/UX design.
• Experience in marketing using CRM systems, with a preference for experience in Dynamics 365.
• Hands-on experience with email marketing, campaign management, and project management.
• Demonstrated ability to use data analytics to drive marketing decisions and optimize performance metrics.
• Experience in the logistics industry is highly desirable.
• Professional certification may be required in some areas.

Skills

Preferred

• Experience in the logistics industry

Benefits

• At Crane, we believe in providing our employees with excellent benefits at a Great Place to Work.
• Quarterly Incentive Plan
• 136 hours of Paid Time Off which equals 17 days for the year, that can be used for Sick Time or for Personal Use
• Excellent Medical, Dental and Vision benefits
• Tuition Reimbursement for education related to your job
• Employee Referral Bonuses
• Employee Recognition and Rewards Program
• Paid Volunteer Time to support a cause that is close to your heart and contributes to our communities
• Employee Discounts
• Wellness Incentives that can go up to $100 per year for completing challenges, in addition to a discount on contribution rates
• Come join the leader in logistics and take your career in the right direction.