Content Marketing Manager at Dr. Reddy's Laboratories in Princeton, NJ, United States
- Company: Dr. Reddy's Laboratories
- Location: Princeton, NJ, United States
- Posted: Sep 23, 2026
- Type: Full-time
- Experience: 6+ years
Overview
Help Shape the Future of Consumer Health We're looking for a creative, curious, and hands-on content marketer to help bring our health and wellness brands to life. This is a role for builders. You'll create content, experiment with new ideas and technologies, and help shape how consumers discover, l…
Job description
- Help Shape the Future of Consumer Health
- We're looking for a creative, curious, and hands-on content marketer to help bring our health and wellness brands to life.
- This is a role for builders. You'll create content, experiment with new ideas and technologies, and help shape how consumers discover, learn about, and shop for products that support their health and wellbeing.
- You'll work across multiple brands and channels, combining creativity, consumer insight, and AI-powered tools to create impactful content that drives engagement and business growth.
Responsibilities
- Create Content That Gets Seen
- Develop original content across multiple consumer health and wellness brands.
- Create blog articles, website content, email campaigns, social posts, Amazon content, video scripts, and advertising copy.
- Turn consumer insights, trends, and complex health topics into engaging, easy-to-understand content.
- Adapt content across channels and formats to maximize reach and impact.
- Use AI to Create Better Content, Faster
- Leverage AI and other creative technologies to accelerate content ideation, development, personalization, optimization, and repurposing.
- Stay current on emerging content, AI, and digital marketing tools.
- Identify opportunities to improve content effectiveness and team productivity through technology and automation.
- Build, Collaborate, and Optimize
- Help shape each brand's voice and digital presence.
- Partner with agencies, creators, freelancers, and cross-functional teams to bring content to life.
- Manage influencers, affiliates and associated platformsH for content generation.
- Develop creative briefs and manage content workflows from ideation through approval and launch.
- Monitor performance and apply SEO, ecommerce, social, and analytics insights to continuously improve results.
Requirements
- What Makes You a Great Fit
- 5+ years of experience in content marketing, social media, brand/product pages, editorial and communications.
- Exceptional writing, editing, and storytelling skills.
- Strong portfolio demonstrating content creation across multiple digital channels.
- Experience personally creating content, not solely managing external partners.
- Proven ability to use AI and digital content creation tools to improve creativity and productivity.
- Familiarity with ecommerce, SEO, social platforms, content management systems, and analytics.
- Curious, adaptable, and energized by new ideas, technologies, and consumer trends.
Skills
Required
- Experience personally creating content
About Dr. Reddy's Laboratories
At Dr Reddy's "Good Health Can't Wait" By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community. Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.