Director, Hispanic Marketing at Madrigal Pharmaceuticals in PA - Conshohocken - Office

Job description

• The Director, U.S. Hispanic Marketing, is responsible for developing and executing cultural- and gender-specific marketing strategies that effectively reach and support the needs of diverse patient healthcare provider populations. This role will collaborate closely with key stakeholders in HCP and DTC marketing and other key Commercial/Medical partners to ensure that all initiatives are inclusive, authentic, and supportive of health equity and improved patient outcomes all while being aligned with brand strategy.

Responsibilities

• Develop and contribute towards implementation of an integrated multicultural/inclusive marketing strategy (both unbranded and branded) in support of Rezdiffra and pipeline assets
• Collaborate in the acquisition of customer and market insights through established and new channels including advisory boards, focus groups, and primary market research to understand the needs, behaviors, and barriers of diverse populations (e.g., women with MASH and other co-morbidities, Hispanic/Latino, African American, Asian and other segments to be defined)
• Collaborate with cross-functional teams including DTC and HCP marketing teams, corporate affairs/patient advocacy, medical affairs, regulatory, and legal to ensure compliant and culturally appropriate content
• Identify and partner with thought leaders, community organizations, advocacy groups, and healthcare professionals to build trust and engagement within underserved communities
• Partner with marketing team to evolve and co-create educational campaigns and culturally relevant content across channels (digital, print, social media, patient education materials)
• Ensure all marketing materials comply with pharmaceutical regulatory (e.g., FDA/OPDP requirements), legal and medical guidelines and policies.
• Track and analyze campaign performance, using insights to optimize future initiatives
• Manage relationships with agencies and vendors

Requirements

• Bachelor’s degree in Marketing, Communications, Public Health, or related field (MBA or MPH preferred)
• 12-15+ years of experience in pharmaceutical, healthcare marketing or advertising experience with significant experience specifically in multicultural marketing
• Strong understanding of cultural nuances and health disparities across diverse populations; multilingual candidates preferred
• Experience working within regulated environments (pharma/biotech strongly preferred)
• Knowledge of FDA advertising and promotion guidelines
• Domestic business travel up to 20%
• Exceptional communication, storytelling, and stakeholder management skills
• Ability to interpret data and translate insights into actionable strategies

Skills

Preferred

• Multilingual candidates preferred

Benefits

• Madrigal’s Total Rewards strategy is based on a biotech industry peer group comparator and is inclusive of base pay, bonus and equity. Our equity offers meaningful opportunity allowing our employees to share in the success they help create. By aligning individual and company performance, we empower employees to think like owners, giving them a stake in the organization.
• All employees receive equity, which we believe reinforces our ownership culture. Base salary is determined by several factors including the candidate’s qualifications, skills, education, experience, business needs and market demands. As of the date of this posting, a good faith estimate of the current pay scale for this position, applicable to all candidates, is $218,000 - $266,000 per year. We comply with all applicable minimum wage laws.
• Full-time employees are eligible for bonus, equity and comprehensive benefits including flexible paid time off (in the form of 4 weeks’ vacation time, 1-week sick time, and 2 float days), medical, dental, vision and life/disability insurance, and leave benefits in accordance with federal, state, and local laws. We also offer Voluntary benefits like life insurance, retirement benefits i.e. 401(k), pre-paid legal and supplemental insurance. In addition, we offer mental health benefits through our Employee Assistance Program for employees and their family.
• All full-time employees receive equity, which reinforces our ownership culture and offers meaningful opportunity for our employees to share in the success they help create. By aligning individual and company performance, we empower employees to think like owners, giving them a stake in the organization.
• Full-time employees are also eligible for comprehensive benefits, including flexible paid time off, medical, dental, vision and life/disability insurance, and 401(k) offerings (i.e., traditional, Roth, and employer match) in accordance with applicable plans. We also offer additional voluntary benefits like supplemental life insurance, legal services, and other offerings. In addition, we offer mental health benefits through our Employee Assistance Program for employees and their family. The company also provides other benefits in accordance with applicable federal, state, and local laws.