Sr. Marketing Manager, Bread and Retail Foodservice at General Mills in Minneapolis, MN

Job description

• General Mills’ North America Foodservice business is focused on creating growth for customers and consumers across foodservice and retail channels.
• We are seeking a Senior Marketing Manager to lead our Bread business and Retail Foodservice channel strategy. The Bread business is an approximately $250 million growth platform serving major grocery, mass, and club retailers. While the role sits within Foodservice, it is primarily retail-focused and requires a strong understanding of retail customers, shoppers, and channels.
• You’ll own the Bread P&L, lead the business growth agenda, and manage two direct reports. You’ll also help shape strategy across the broader Retail Foodservice portfolio, including frozen baked goods. This role is based at General Mills headquarters in Minneapolis, Minnesota.

Responsibilities

• Own the Bread business strategy and P&L, balancing growth, profitability, and investment.
• Partner with Sales to strengthen existing retail customer relationships and identify new growth opportunities.
• Build a pipeline of innovation, renovation, and portfolio opportunities to support long-term growth.
• Use consumer, shopper, and customer insights to develop demand-driving plans for private-label and retailer-branded products.
• Set channel strategies across grocery, mass, and club, recognizing the different needs of each retail environment.
• Lead and develop two marketing team members while partnering with Finance, Insights, Product Development, Supply Chain, and other cross-functional teams.

Requirements

• Bachelor’s degree and 10+ years of experience in brand management, channel marketing, innovation, business development, or a related field.
• Experience in retail marketing across grocery, mass, club, or comparable channels.
• Experience managing or influencing a P&L, business plan, or portfolio-level financial results.
• Experience turning consumer, shopper, or customer insights into growth plans.
• Experience managing direct reports and influencing cross-functional partners.
• Strong business judgment and the ability to work effectively in a fast-paced, entrepreneurial environment.
• Ability to be based in Minneapolis, Minnesota, at General Mills headquarters. Relocation will be provided if you are not local.
• Experience across both retail and foodservice.
• Experience with private label, retailer-branded products, bakery, packaged foods, or frozen baked goods.
• Experience developing customer-specific strategies across grocery, mass, and club channels.

Skills

Required

• Brand management
• Channel marketing
• Innovation
• Business development
• Retail marketing
• P&L management
• Consumer insights
• Shopper insights
• Customer insights
• Direct report management
• Cross-functional influence
• Business judgment

Preferred

• Retail and foodservice experience
• Private label experience
• Retailer-branded products experience
• Bakery experience
• Packaged foods experience
• Frozen baked goods experience
• Customer-specific strategy development

Benefits

• $128,900 - $214,900 Annual
• At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. ​
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• Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.