Email Marketer & Copywriter at Grace Company in West Jordan, UT, USA

Job description

• Grace Company is seeking a self-driven and creative Email Marketer & Copywriter to join our dynamic in-house marketing team. This role is perfect for someone who thrives on both strategy and execution - a storyteller who loves crafting compelling campaigns that inspire, convert, and build lasting customer relationships.
• You'll take full ownership of our email marketing program - from designing and scheduling beautiful, high-performing campaigns to refining automations, building new funnels, and crafting copy that brings our products and brand to life. Beyond email, you'll be the go-to copywriter, shaping how we speak to quilters and creators through blogs, ads, taglines, and our website.
• If you're equal parts creative and analytical, and love the challenge of turning strategy into measurable growth, we'd love to meet you.
• An independent problem-solver: You take initiative, stay organized, and manage multiple projects without heavy oversight.
• A strong writer: You know how to adapt tone and structure for different audiences and goals.
• A strategic thinker: You see beyond tasks - understanding how each campaign fits into the bigger marketing picture.
• A designer's mind: You enjoy making emails visually appealing and cohesive with brand aesthetics.
• A team player: You collaborate effectively, bringing creative energy and constructive ideas to group projects.
• Take ownership of our email automations and campaigns.
• Improve performance through testing and optimization.
• Play a key role in rewriting and enhancing our website content.
• Build and lead a high-performing email program that measurably drives engagement and sales.
• Shape the Grace Company's voice across digital and print platforms.
• Become an essential creative strategist within the marketing team.

Responsibilities

• Email Marketing & Strategy
• Manage, optimize, and expand our existing email automations, flows, and campaigns.
• Design engaging, on-brand email layouts and graphics that enhance storytelling and conversion.
• Develop and implement a comprehensive email strategy that deepens engagement and drives revenue.
• Collaborate with product and digital teams to align email content with launches, promotions, and brand initiatives.
• Monitor performance metrics, test variations, and report insights to improve results continuously.
• Copywriting & Content Creation
• Write clear, creative, and persuasive copy for marketing emails, website pages, blogs, print ads, and other marketing materials.
• Partner with the Digital Marketing Manager to refresh and elevate website copy as part of our site revamp.
• Develop messaging that unify our brand voice across channels and initiatives
• Contribute ideas to campaigns, product storytelling, and cross-channel content strategies.

Requirements

• 2+ years of experience in email marketing, digital copywriting, or a related role.
• Proficiency in an email marketing platform (Klaviyo experience is a big plus).
• Excellent writing, editing, and proofreading skills.
• Strong understanding of customer journeys, funnels, and A/B testing.
• Familiarity with basic design tools (e.g., Canva, Photoshop, or email builders).
• Organized, detail-oriented, and able to meet deadlines independently.

Skills

Preferred

• Klaviyo experience

Benefits

• Salary: $60,000 - $70,000, depending on experience and skills
• Time Off: 10 paid vacation days + 6 holidays + 2 floating holidays
• Health Coverage: Medical, Dental, and Vision Insurance
• Retirement: 401(k) with 4% company match
• Other: Accrued sick time off, supportive team culture, and a beautiful office environment