Head of Workplace Member / Customer Marketing at Phoenix Group in United Kingdom

Job description

• We are looking for someone to confidently lead the Workplace 56 Degrees function. The successful candidate will lead our client aligned Customer marketing, known as 56 Degrees, who are responsible for developing our marketing strategy to drive member engagement through client communications, presentations and campaigns across our aligned book of clients. The team also play a key role in pitch activity to secure new clients

Responsibilities

• Develop and lead the marketing and member engagement (Customer Relationship Management) strategy for workplace, aligned to the key business and marketing priorities of the Group
• Leading, engaging, developing and motivating the team to deliver the marketing & communications plans, presentations, webinars and campaigns for our aligned clients and new prospects.
• Work in partnership with Group Brand & Marketing , B2B Marketing, Customer Marketing, Workplace Distribution, and wider business teams to deliver innovative strategies that support our goals and amplify impact across the business.
• Role model and embed a culture of high performance, accountability and continuous improvement, to ensure Standard Life's member engagement approach is industry-leading
• Maintain a strategy to leverage emerging technologies and personalised approaches including digital channels to help clients engage employees and drive measurable outcomes.
• Build Standard Life's reputation within the Workplace market, including presenting at industry conferences, adviser events and new business pitches
• Establish best-practice measurements, analysis and reporting that ensures team are delivering impact and clearly reporting their contribution towards core KPI's (business, commercial, marketing, engagement)

Requirements

• Can self-manage and self-motivate with an ability to work with limited supervision, also encouraging this of own team.
• Innovative and creative thinker, who can act on best ideas and build a creative culture across the team
• A natural storyteller who can engage diverse audiences through strong communication and presentation skills
• Has a proven track record with delivering on targets and business objectives.
• Can establish strong relationships with senior stakeholders across the wider business to ensure we meet or exceed client expectations.
• Has the ability to lead a team virtually with disparate colleagues.
• Can balance and manage conflicting and varying demands, often under pressure.

Skills

Required

• Self-management and self-motivation
• Innovative and creative thinking