Senior Marketing Associate - Surgical Technologies (Hybrid) at Stryker in Portage, Michigan

Job description

• As a Senior Marketing Associate, you will assist in developing, analyzing, and implementing marketing plans for Surgical Technologies. You'll also market the organization's products and services using customer marketing databases and create direct mail marketing plans, targeting specific market segments with specialized offers. You will collaborate with market research in developing response models and other database improvements and may conduct data mining analyses of customer data to develop marketing trends

Responsibilities

• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups, including why customers buy the product or service
• Advocate on the customer's behalf and influence product or portfolio changes based on customer feedback
• Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives
• Responsible for achieving a budget target
• Work proactively with market research to collect customer insights for segmentation
• Responsible for product or portfolio's targeting and positioning
• Prioritize marketing initiatives appropriately given product or portfolio goal and metric
• Intimately understand the customers for the product or portfolio, including attitudes and behaviors
• Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies
• Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
• Incorporate new products into ongoing sales/medical education curriculum
• Assess business/sales trends and communicate to key stakeholders responsible for production
• Responsible for setting price and maintaining product or portfolio margin
• Partner with Marketing Communications to develop a communications approach for the product or portfolio
• Understand the different marketing channel strategies and associated business implications
• Track and report results/KPIs to leadership and sales

Requirements

• Bachelor’s degree
• 2+ years of professional work experience
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
• MBA preferred
• 2+ years of medical device or marketing experience preferred
• Excellent presentation and interpersonal communication skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies

Skills

Required

• Marketing
• Data analysis
• Customer insights
• Strategic planning
• Budget management
• Product positioning
• Market research
• Communication
• Presentation
• Interpersonal skills
• Analytical skills
• Problem-solving skills

Preferred

• Medical device experience
• Marketing experience

Benefits

• USN: $64,400 - $94,400 USD Annual
• View the U.S. work location and transparency guide to find the pay range for your location.