Senior SEO Manager at Coursera in United States

Job description

• AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.
• Shape what comes next
• By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.
• The Marketing team connects the world to lifelong transformative learning and shapes global conversations on the future of education and work. Spanning Growth, Consumer Marketing, Enterprise Marketing, Brand & Creative, the team is focused on expanding Coursera’s reach, attracting new learners and enterprise customers, and building a lifecycle marketing system that supports learners throughout their careers.
• As a Senior SEO Manager, you will contribute to organic growth by increasing Coursera’s visibility across search engines, AI-powered search experiences, and emerging discovery platforms. You will own and evolve SEO strategy for key areas of Coursera’s platform, collaborating with cross-functional teams to improve discoverability, engagement, and conversion throughout the learner journey.
• You will act as an SEO subject matter expert, partnering across Marketing, Product, Engineering, and Content to influence strategy and execution. This role requires a balance of strategic thinking and hands-on execution, with an emphasis on scaling impact through content, technical improvements, and cross-functional collaboration.

Responsibilities

• Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
• Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
• Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
• Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams
• Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
• Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders

Requirements

• 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
• Experience leading technical SEO initiatives in partnership with engineering teams
• Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
• Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives
• Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces)
• Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch)
• Experience driving SEO strategies for large content catalogs or programmatic page generation
• Experience optimizing international or multi-language websites, including localization strategy and regional search considerations
• Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows
• Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation

Skills

Required

• SEO program management
• Technical SEO
• Google Search Console
• Screaming Frog
• Ahrefs
• Semrush
• Looker
• Tableau
• Google Analytics
• Cross-functional stakeholder influence

Preferred

• International and multi-language SEO
• SQL
• Python
• BI tools

Benefits

• US Zone 3: $138,800 to $173,500
• US Zone 4: $129,200 to $161,500
• At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
• US-Z1: Bay Area
• US-Z2: NYC and Seattle Metro
• US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI