Manager, Performance Marketing at QuillBot in India - Remote

Job description

• We’re seeking a data-driven and strategic Manager for Performance Marketing to lead our paid marketing initiatives. This role is pivotal in driving scalable growth, optimizing media performance, and contributing to our full-funnel marketing strategy. You’ll work cross-functionally with other Marketing teams, Data, Engineering, Product and Finance teams to improve our performance

Responsibilities

• Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value
• Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs.
• Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion
• Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team.
• Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability
• Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance
• Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders
• Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts
• Articulate the investment plan and performance results in structured presentation and reporting formats
• Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements
• Build and manage a global affiliate program, designing commission models that drive incremental sales
• Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals

Requirements

• 7-12 years in Paid Media, Growth Marketing and Performance Marketing.
• Full-funnl campaigns and global media strategies knowledge
• Proven track record managing large-scale paid campaigns across multiple channels
• Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics
• Experience working with cross-functional teams with strong bias to negotiation and peer influence
• Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker
• Experience with Affiliate marketing
• Background on DTC and B2C. Previous experience on subscription-based business models desired.
• Managerial experience with remote teams
• Experience on selecting and managing Media Agencies overseas
• Familiarity with AI and writing tools is a bonus.

Skills

Required

• Paid Media
• Growth Marketing
• Performance Marketing
• Full-funnel campaigns
• Global media strategies
• Attribution
• Media mix modeling
• Incrementality
• Full-funnel metrics
• Google Ads
• Meta Ads
• DV360

Preferred

• Familiarity with AI and writing tools

Benefits

• Competitive salary and annual bonus
• Medical coverage
• Life and accidental insurance
• Vacation & leaves of absence (menstrual, flexible, special, and more!)
• Developmental opportunities through education & developmental reimbursements & professional workshops
• Maternity & parental leave
• Hybrid & remote model with flexible working hours
• On-site & remote company events throughout the year
• Tech & WFH stipends & new hire allowances
• Employee referral program
• Premium access to Quillbot
• *Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.
• This role is eligible for hire in India.
• We are a virtual-first company with employees across the United States, Canada, India, Germany, and the Netherlands. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.
• The base pay for this role is determined by several factors, including:
• Relevant professional experience
• Skills and expertise
• Scope and responsibilities of the role
• Internal equity considerations
• In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.
• We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.
• Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!