Digital Marketing Specialist at solveimg in Charlotte, NC

Job description

• Reporting to the VP of Marketing, the Digital Marketing Specialist is responsible for executing and optimizing Solve’s digital marketing initiatives through channels, such as: marketing automation, email marketing, CRM management, and digital advertising.
• This role serves as the primary owner and administrator of HubSpot, ensuring the efficient management of marketing data, automated workflows, email campaigns and lead nurturing programs.
• The ideal candidate is a highly organized, data-driven marketing professional with hands-on experience managing marketing automation platforms, CRM systems and paid digital ad campaigns.
• Working closely with the eCommerce and Product Management teams, the Digital Marketing Specialist will leverage technology, analytics and best practices to improve lead conversion, customer engagement and overall marketing performance.
• The ideal candidate will stay current with evolving digital marketing and industry trends, marketing technology innovations and best practices to maximize campaign effectiveness and platform utilization.

Responsibilities

• Manage HubSpot configurations, user support, data integrity and ongoing optimization
• Develop, execute, and analyze email marketing campaigns to support customer engagement, lead generation, and retention initiatives
• Manage and maintain marketing and customer data within HubSpot and connected CRM systems, ensuring accuracy and cleanliness of records
• Create, implement, and optimize marketing automation workflows, including trigger-based email campaigns, lead nurturing sequences, and customer journey communications
• Build, manage, and optimize online forms, landing pages, and conversion paths to improve lead capture and conversion rates
• Plan, launch and optimize digital advertising campaigns, including Google Ads and other paid digital channels, and subsequently monitor campaign performance and marketing KPIs, providing actionable insights and recommendations for continuous improvement
• Collaborate with eCommerce and Product Management teams to support product launches, promotions, customer communications, and digital marketing initiatives
• Support demand generation programs through campaign execution, lead routing, segmentation, audience targeting, and reporting
• Assist with the integration and alignment of marketing automation and CRM systems to support sales and marketing objectives

Requirements

• Bachelors or Associates Degree in Marketing, Business, Communication or a related field
• 3+ years of hands-on digital marketing experience (with a focus on marketing automation, campaign execution, CRM management and/or digital advertising)
• Experience managing and optimizing Google Ads campaigns
• Proficiency utilizing LinkedIn for business marketing, audience targeting, engagement and prospecting activities
• Experience working with marketing automation platforms (HubSpot highly preferred)
• Experience with CRM systems
• Working knowledge of email marketing best practices
• Proficient with Microsoft Suite
• B2B marketing experience

Skills

Required

• HubSpot
• Google Ads
• LinkedIn
• CRM systems
• Email marketing
• Microsoft Suite
• Marketing automation
• Data analysis
• Campaign management

Preferred

• B2B marketing

Benefits

• Market competitive benefits package, including company-sponsored health coverage, life insurance, 401(k) plan with company match, paid paternal leave and paid time off
• Work in a collaborative environment with passionate and innovative teammates