Physician Liaison / Healthcare Business Development at bosun-25f9d5ec70da in Atlanta, GA

Job description

• Our client, a growing specialty healthcare organization in Atlanta, is seeking a driven and relationship-focused Physician Liaison / Healthcare Business Development professional to expand its physician referral network and support continued growth.
• This is a sales-driven, relationship-building role focused on developing partnerships with primary care physicians, internal medicine practices, specialty providers, hospital-based physicians, and other healthcare professionals throughout the Atlanta market.
• The primary objective is to increase awareness of the organization's specialty medical services, establish new referral relationships, and help ensure patients have access to appropriate specialty care.
• This newly created position offers the opportunity to build a physician outreach strategy, develop a territory, and establish long-term relationships with healthcare providers throughout the community.
• The ideal candidate has previous experience calling on physicians or medical practices and understands how to develop relationships that translate into measurable business growth.

Responsibilities

• Physician Outreach & Business Development
• Identify, prospect, and develop new physician referral relationships throughout the Atlanta market.
• Conduct regular in-person visits to primary care practices, internal medicine offices, specialty providers, hospitals, and other healthcare organizations.
• Educate physicians and their teams on the organization's specialty medical services, provider expertise, patient access, and referral processes.
• Develop and execute targeted outreach strategies to increase referrals from new and existing provider relationships.
• Establish relationships with hospital-based physicians, care coordinators, discharge planners, and other professionals involved in patient referrals.
• Identify opportunities to strengthen referral pathways between hospital-based care and outpatient specialty services.
• Build and maintain a consistent pipeline of prospective referral partners.
• Territory & Relationship Management
• Develop and manage an organized territory plan focused on high-potential physician practices and healthcare organizations.
• Maintain consistent communication and follow-up with existing and prospective referral sources.
• Identify opportunities to strengthen relationships with underutilized or inactive referral partners.
• Track physician outreach activity, referral trends, relationship development, and growth opportunities using the organization's CRM.
• Analyze territory performance and adjust outreach strategies to support referral growth.
• Serve as a responsive point of contact for referring practices, helping address questions or concerns in collaboration with internal teams.
• Community & Healthcare Partnerships
• Develop relationships with relevant community organizations, senior living communities, support groups, and other healthcare partners.
• Represent the organization at healthcare networking events, professional meetings, educational events, and community outreach opportunities.
• Identify opportunities to increase awareness of available specialty medical services throughout the community.
• Collaborate with clinical leadership, scheduling, marketing, and operations teams to support a positive referral experience.
• Sales Performance & Reporting
• Consistently achieve established outreach, referral-development, and business growth goals.
• Maintain accurate CRM records documenting outreach activity, relationship status, follow-up, and referral opportunities.
• Provide regular updates to leadership regarding territory activity, referral trends, and market opportunities.
• Monitor local healthcare market activity and identify opportunities for additional growth.

Requirements

• Previous experience calling on physicians or medical practices is required.
• Experience in pharmaceutical sales, medical device sales, physician relations, healthcare business development, specialty practice development, or similar healthcare sales roles strongly preferred.
• Demonstrated success developing professional relationships with physicians, practice managers, and healthcare decision-makers.
• Proven ability to prospect, develop new business, manage a territory, and consistently follow up with prospective accounts.
• Strong interpersonal, presentation, and consultative sales skills.
• Self-motivated, goal-oriented, and comfortable working independently in the field.
• Strong organizational and time-management skills.
• Experience using CRM systems to track sales activity, relationships, and performance.
• Existing physician relationships within the Atlanta healthcare market are a plus but are not required.
• Experience within neurology, neuroscience, or specialty medical services is a plus but is not required.
• Valid driver's license and willingness to travel throughout the Atlanta market.

Skills

Required

• Valid driver's license