Manager, Lifecycle Marketing at ServiceNow in New York, NY, United States

Job description

• Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences.

Responsibilities

• Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives
• Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data
• Execute real-time segmentation and targeted messaging across email, in-app, and other channels
• Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics
• Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development
• Support data and analytics team with audience definition, testing requirements, and performance analysis
• Execute A/B tests and optimization experiments; document learnings and share insights with the team
• Collaborate with Product and Customer Success teams on engagement signals and retention opportunities
• Maintain accurate campaign documentation, timelines, and stakeholder communication
• Contribute to quarterly business reviews and performance analysis

Requirements

• 3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline
• Proficiency with marketing automation platforms and analytics tools
• Experience building and optimizing customer journeys or email campaigns
• Strong analytical skills and comfort working with performance data
• Excellent project management and organizational skills
• Ability to collaborate across teams and communicate technical concepts clearly
• Understanding of customer engagement best practices and testing methodologies

Skills

Required

• Marketing automation platforms
• Analytics tools
• Email campaign management
• Analytical skills
• Project management
• Organizational skills
• Collaboration
• Communication of technical concepts
• Customer engagement best practices
• Testing methodologies

Benefits

• For positions in this location, we offer a base pay of $126,800 - $221,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.