Senior GEO & SEO Strategist at Valtech in Edinburgh

Job description

• We are growing our GEO (Generative Engine Optimisation) offer to keep pace with changes in the search landscape. We need an experienced specialist who can deliver both our SEO and GEO services, confidently and from day one.
• This is a senior, client-facing role. You will need strong technical SEO skills, strong content skills, familiarity with AI tools, and a clear point of view on where search is heading. You should be comfortable leading conversations with clients, not just carrying out tasks.
• You will own GEO and SEO workstreams for our clients, many of whom run large, international, and complex websites. You will be required to work across technical audits, content strategy, and client presentations.

Responsibilities

• Deliver GEO Diagnostics: full audits covering technical foundations, content, structured data, and GEO performance, resulting in a clear roadmap to capitalise on opportunities.
• Deliver GEO Implementation: turn diagnostic findings into action, including structured data, technical fixes in collaboration with developers, content optimisation, and information architecture changes.
• Deliver Ongoing GEO Partnerships: run continuous monitoring, quarterly reviews, technical health checks, and reporting for retained clients
• Write and optimise content and copy for GEO and SEO performance.
• Advise clients on the future of search, including AI search, generative answers, and zero-click behaviour, and what it means for their business.
• Present findings and recommendations directly to client stakeholders with confidence.
• Work with UX, content, analytics, and engineering teams to make sure GEO and SEO are built into the wider digital experience.
• Support new business conversations and pitches where needed.
• Support and mentor junior team members as the team grows.

Requirements

• Have a strong, informed opinion on how AI search and generative answers are changing the search landscape.
• Are confident advising clients directly, not just producing reports for someone else to present.
• Can move confidently between technical SEO, content and GEO strategy workstreams.
• Have worked on international or corporate-level websites, where site structure and stakeholder alignment are both complex.
• Can comfortably work independently or as part of a multidisciplinary team depending on the demands of the project.
• Can take ownership of a client relationship.
• 5+ years' experience in SEO, ideally with exposure to GEO.
• Strong technical SEO skills: site architecture, indexing, structured data, site performance, etc.
• Strong content and copywriting skills.
• Experience working on large, complex, and/or international websites.
• A consultative approach: comfortable advising clients and stakeholders directly and shaping recommendations, whether that experience comes from an agency, consultancy, or in-house role.
• Confidence turning data into clear, practical recommendations.
• Experience working with UX, content, product, and engineering teams.
• Agency or consultancy experience (or equivalent).
• Ecommerce SEO experience.
• Experience with international or multi-market SEO.
• Experience contributing to pitches or commercial growth initiatives.

Skills

Required

• Technical SEO
• Content strategy
• Copywriting
• GEO (Generative Engine Optimisation)
• AI tools
• Data analysis
• Client advisory
• Stakeholder management
• Site architecture
• Indexing
• Structured data
• Site performance

Preferred

• Agency or consultancy experience
• Ecommerce SEO
• International or multi-market SEO
• Pitch contribution
• Commercial growth initiatives

Benefits

• This is a permanent position based in the UK.
• Hybrid working
• Career advancement, with international mobility and professional development programs
• Learning and development, with access to cutting-edge tools, training and industry experts