Marketing Associate at Appian in London, United Kingdom

Job description

• Accelerate your marketing career by helping global enterprises transform their operations. As a Marketing Associate, you will be at the forefront of orchestrating campaigns that showcase the power of AI-Powered Process Automation.
• If you are looking to launch your marketing career, there is no better place than Appian. This is not a role where you will be stuck in a silo; you will gain a 360-degree view of enterprise B2B marketing by supporting field marketing, corporate events, and marketing analytics. At Appian, you will have a seat at the table from day one, learning from industry veterans, managing real budgets, and seeing the direct impact of your work on our global sales pipeline.

Responsibilities

• Execute Integrated Campaigns: Run comprehensive marketing campaigns and regional field programs across multiple channels to generate high-quality pipeline.
• Coordinate Event Logistics: Oversee the end-to-end logistics, vendor management, and internal staffing for corporate events, both virtual and in-person.
• Track Campaign Performance: Report on performance metrics using advanced analytics tools, delivering actionable insights to marketing leadership.
• Partner Cross-Functionally: Collaborate with cross-functional teams—including Sales, Product, and Customer Success—to align regional marketing activities with core business goals.
• Manage Marketing Infrastructure: Maintain campaign calendars, project timelines, and database hygiene within our marketing tech stack.

Requirements

• Education: Minimum of a Bachelor’s degree in Marketing, Business, Communications, or a related field. (Equivalent experience is not accepted in lieu of a degree).
• Experience: 0–2 years of experience in a professional business, marketing, or agency environment.
• Core Competencies: High proficiency with Google Workspace (Docs, Sheets, Slides), strong organizational skills, and an obsession for detail.
• Execution Skills: Exceptional written and verbal communication skills with a proven ability to multitask and thrive within a fast-paced, collaborative team environment.
• Prior internship experience within a B2B SaaS or technology enterprise.
• Familiarity with marketing technology tools such as Marketo, Google Analytics, or project management platforms.
• We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment.

Skills

Required

• Strong organizational skills
• Obsession for detail
• Proven ability to multitask

Benefits

• Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.