Senior Partner Marketing Manager at Campfire in San Francisco

Job description

• Application
• Partners extend Campfire's reach into accounts and communities we can't get to alone. You'll build the partner marketing function from the ground up: joint value propositions and co-marketing programs with our most important partners, partner-sourced pipeline programs, and the enablement that helps partners sell and market Campfire well.

Responsibilities

• Build the partner marketing plan with the Partnerships team: partner tiering, program design, budget and pipeline targets.
• Develop joint messaging and “better together” assets with priority partners: solution briefs, integration pages, webinars and joint customer stories.
• Run co-marketing campaigns and joint events with partners alongside Field Marketing and Corporate Events, including marketplace and directory presence.
• Own partner-facing enablement: portal content, launch communications, sales playbooks and a partner newsletter.
• Manage market development funds and co-funded programs where they apply, and track their return.
• Own Campfire's presence at partner conferences and communities, coordinating sponsorships with Field Marketing.
• Report on partner-sourced and partner-influenced pipeline and on partner engagement.

Requirements

• 8+ years in B2B marketing, including 3+ in partner, channel or ecosystem marketing at a software company.
• A track record of building partner co-marketing programs that produced measurable pipeline.
• Experience with both technology or integration partners and services partners, plus familiarity with marketplaces and partner portals.
• Strong relationship skills; you align internal and external stakeholders with different incentives.
• Excellent writing; you can turn a partnership into a clear, differentiated joint story.
• Comfort with events, webinars and campaign execution. You're a builder who ships.

Skills

Required

• B2B marketing
• Partner, channel or ecosystem marketing
• Building partner co-marketing programs
• Strong relationship skills
• Excellent writing