Digital Marketing Manager at ThoughtSpot in London, United Kingdom

Job description

• ThoughtSpot started by giving humans a better way to ask questions of data. Spotter turned that into an AI analyst that reasons over governed enterprise data. Now we're taking that same product story and building it natively into EMEA through digital-first growth not exporting a US playbook, but earning pipeline in the channels where EMEA buyers actually discover us.
• EMEA today is an established beachhead with real enterprise customers and a nearly decade-old office but it doesn't yet have a dedicated digital growth engine of its own. Unlike a region running someone else's paid and organic calendar, this role means building EMEA's digital demand generation from first principles: its search behavior, its paid channels, and how EMEA buyers now find and evaluate vendors through AI-driven search.
• We're looking for the person to build and scale digital growth for EMEA. You'll join an incredible, fast-growing EMEA and global marketing team, working closely with EMEA sales and marketing leadership and backed by ThoughtSpot's central content, brand, and demand generation functions.
• Your Goal: find what works across paid media, SEO, and AI-search, and build EMEA's digital channel mix into a self-sustaining pipeline engine.

Responsibilities

• Own EMEA digital growth. Define the channel strategy across web, paid media, SEO, and AI-search for the region, including our key growth regions in DACH and France.
• Run paid media. Plan, launch, and optimize paid campaigns across search, social, and programmatic. Test constantly. Double down on what works.
• Win organic and AI-search. Build EMEA's SEO foundation and make sure ThoughtSpot shows up where buyers now search including AI-powered discovery and answer engines.
• Build pipeline, not just traffic. Own EMEA's digital contribution to pipeline and work directly with sales to make sure digital-sourced leads convert.
• Localize the story. Work with product marketing to make ThoughtSpot's positioning land for EMEA buyers, industries, and languages across every digital channel.
• Build the digital growth playbook. Turn what works in EMEA into a repeatable model the rest of the business can learn from.

Requirements

• This is a high-ownership role. You'll have the resources of ThoughtSpot behind you and be part of an incredible, fast-growing EMEA and global marketing team.
• You have 5+ years in growth or digital marketing, with hands-on ownership of paid media and SEO, not just oversight of an agency.
• You understand how AI-search and answer engines are changing how buyers discover vendors, and you're already adapting for it.
• You understand what makes EMEA buyers different language, compliance, buying cycles not just a copy of the US digital motion.
• You can run a channel end to end: strategy, execution, measurement, iteration.
• Empowerment plus accountability is how you operate. You don't wait to be told what to do.
• You'd rather ship something 70% right today than wait for perfect next month momentum compounds.
• You work for the customer, not the campaign. If it doesn't move the needle for the people ThoughtSpot serves, it's noise.
• We value what you've built vs your title or years of experience.
• Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:
• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
• Write effective prompts to get the most accurate and creative results from AI tools.
• Spotters are expected to exemplify these key traits and AI Mindset:
• Curiosity in exploring new AI tools
• Adaptability to quickly learn and implement new, emerging AI technologies
• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary
• This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.
• At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.
• All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

Skills

Required

• 5+ years in growth or digital marketing
• Hands-on ownership of paid media
• Hands-on ownership of SEO
• Empowerment plus accountability
• Customer obsession
• AI literacy and workflow integration
• Curiosity in exploring new AI tools