Account Manager - Programmatic at dentsu in DGS India - Chennai - Anna Nagar Tyche Towers

Job description

• The purpose of this role is to implement and execute Programmatic campaigns, Majorly using TTD & Dv360 platform for end to end campaign process in line with the agreed strategy, to maintain, develop and exceed client performance targets.
• Job Description:

Responsibilities

• Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
• Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
• Work closely with senior team members to meet client's objectives.
• Pull reports from multiple platforms, analyze and update them on campaign performance reports.

Requirements

• 3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
• Understanding and knowledge of DSPs (e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking).
• Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required.
• Basic understanding of pixel and pixel management.
• Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.
• 3 to 6 yrs. of experience working on these platforms like TTD as primary & DV360 for end-to-end campaign processes.
• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required.
• Experience in an analytical, results-oriented environment with external customer interaction.
• Attention to detail and a sense of accountability is required.

Skills

Required

• Pixel and pixel management
• Ad Tech tools and in-house DSPs