Chief Marketing and Communications Officer at MJHS in US-NY-New York

Job description

• Position Overview: The Chief Marketing & Communications Officer (CMCO) leads enterprise‑wide marketing, communications and branding strategy. As a member of the executive leadership team, the CMCO shapes how MJHS and Elderplan are perceived by patients, residents, members, families, caregivers, employees, community partners, providers, donors, and the public.
• The role oversees integrated marketing, inclusive of branding, advertising internal and external communications, social media, public relations, crisis management, digital and traditional media strategies/execution and creative development to drive consumer engagement across a diverse portfolio, including health plans, home care, hospice and palliative care, a center for rehabilitation and nursing care, the Foundation and Institute for Innovation.
• The CMCO also serves as a strategic partner to the CEO and executive leadership team in advancing the Organization’s growth, visibility, credibility, and long‑term sustainability, while honoring the organization’s mission, values, and deep community roots.

Responsibilities

• Leads enterprise-wide marketing and communications strategies across all service lines and departments. Collaborates on the organization's growth strategy.
• Develop and execute comprehensive marketing strategies aligned with the mission, growth, and strategic priorities of the system, payor, and provider sides of the business, including:
• Payor: Medicare Advantage, Dual-Eligible, Long-Term Care, and Medicaid Mainstream plans
• Provider: Home Care, Hospice & Palliative Care, Skilled Center for Rehabilitation and Nursing Care (SNF)
• Partner with the CEO and executive leadership team on the development of enterprise growth objectives and market expansion.
• Act as brand steward for the MJHS and Elderplan brand identities internally and externally.
• Shape organizational identity, image, and reputation.
• Ensure brand consistency, clarity, credibility, and alignment across all platforms, audiences, and business lines.
• Align brand strategy with mission, vision, and values.
• Brand Leadership
• Lead the development and optimization of compelling and differentiated brand positioning.
• Spearhead the development of new brands and identities as business needs dictate.
• Drive brand awareness, engagement, and growth across health plans, home care, hospice and palliative care, SNF, and related programs through the development and implementation of integrated marketing strategies.
• Traditional Advertising Strategy
• Lead and oversee the development and execution of traditional advertising strategies.
• Ensure traditional media vehicles drive measurable increases in awareness and engagement.
• Oversee planning, buying, and implementation of traditional media across broadcast/OTT, terrestrial radio, streaming audio, out-of-home (OOH), transit, print, and opportunistic media channels.
• Digital Strategy
• Lead and oversee the development of MJHS and Elderplan digital strategies.
• Ensure digital platforms, tools, and engagement channels drive measurable impact across all service lines.
• Oversee implementation of digital strategies across web, email, social media, portals, content platforms, programmatic display, and paid search.
• Grassroots Marketing
• Oversee the development and execution of community-based, hyper-local grassroots marketing strategies.
• Ensure effective implementation of strategically targeted community events.
• Strengthen relationships with community organizations.
• Creative Development
• Lead development of overarching campaigns to drive awareness and engagement.
• Broadcast production
• In-house creation of collateral for all business lines
• Signage, as needed
• Ensure communications comply with CMS and DOH regulatory requirements while remaining clear and engaging.
• Ensure messaging is culturally responsive through effective translation and transcreation.
• Analytics & Tracking
• Establish KPIs and monitor and evaluate performance metrics.
• Lead the design and implementation of research to evaluate campaign effectiveness.
• Leverage consumer insights to refine marketing strategies.
• Lead internal and external communications and protect organizational reputation.
• Public Relations & Reputation Management
• Lead and oversee public relations, media relations, issues management, and crisis communications.
• Serve as senior advisor to the CEO and executive team on reputation, public narrative, and stakeholder trust.
• Internal Communications & Change Leadership
• Oversee employee communications, leadership messaging, and communication of enterprise-wide change initiatives in collaboration with the CHRO.
• Ensure alignment between organizational culture, operational reality, and external brand promise.
• Oversee management of the organization's intranet as a platform for employee engagement and information dissemination.
• External Visibility & Stakeholder Trust
• Act as organizational spokesperson, as appropriate.
• Oversee preparation and support of executive leaders for media engagements, public speaking opportunities, and community forums.
• Lead storytelling and content strategy to drive engagement, trust, utilization, and philanthropy.
• Elevate storytelling that reflects patient, member, family, and caregiver experiences.
• Oversee development of videos that engage and educate patients and family caregivers, often in collaboration with the Customer Experience (CX) team.
• Leverage written and video content across digital platforms to drive broad-scale awareness and position the organization as a national industry leader.
• Lead, mentor, and develop a high-performing marketing and communications team, fostering collaboration, innovation, and accountability.
• Lead and oversee what functions as a small in-house agency, including a talented design team.
• Oversee external agency relationships, consultants, and vendors to ensure quality, efficiency, and alignment with organizational goals.
• Collaborate closely with line-of-business leaders, Business Development/Sales, Legal, Compliance, Customer Experience, and Government Affairs to ensure integrated and compliant marketing and communications efforts.
• Align with HR, IT, Finance, and the C-Suite on the development and execution of successful internal initiatives.
• Manage department strategy, structure, and budget with a focus on effectiveness, scalability, and sustainability.
• Represent MJHS and Elderplan externally as a visible and credible leader in the not-for-profit healthcare sector and as a provider of community-based programs and services for older adults and at-risk individuals of all ages.
• Participate in industry forums, panels, boards, and collaborative initiatives that enhance the organization's visibility, influence, and reputation.
• Contribute to thought leadership through speaking engagements, publications, and media participation, as appropriate.
• Develop a strong presence and effective relationships with the Boards of Directors.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field required.
• Master’s degree preferred.
• 15+ years of progressive leadership experience in marketing and communications.
• Executive or senior leadership experience within health care delivery systems, health plans, not-for-profit organizations, or other highly regulated environments (e.g. financial services).
• Demonstrated success leading brand, marketing, and communications strategies across multiple service lines.
• Success leading branding/rebranding initiatives and new product introductions.
• Strong understanding of regulatory, compliance, and reputational considerations in health care and not-for-profit organizations.
• Demonstrated success in mission-driven, community-based organizations serving and engaging diverse populations through culturally responsive marketing and communications.
• Experience marketing integrated health systems, health plans, community-based care, hospice, home health, and/or long-term care strongly preferred.
• Executive presence with the ability to serve as a trusted advisor, influence C-suite executives, and effectively engage boards of directors.
• Deep expertise in crisis communications, reputation management, organizational change communications, and executive messaging.
• Data-driven strategist with the ability to translate complex insights into actionable marketing and communications strategies that drive measurable outcomes.
• Exceptional written and verbal communication skills, with superior writing, editing, and storytelling abilities that produce clear, compelling, and audience-centered content across executive, clinical, consumer, and stakeholder communications.
• Proven ability to develop persuasive executive communications, strategic messaging, speeches, thought leadership, and high-impact marketing materials that strengthen brand reputation and organizational credibility.

Skills

Required

• Marketing
• Communications
• Branding
• Advertising
• Internal and external communications
• Social media
• Public relations
• Crisis management
• Creative development
• Strategic planning
• Leadership
• Executive presence

Benefits

• Tuition Reimbursement for all full and part-time staff
• Generous paid time off, including your birthday!
• Affordable and comprehensive medical, dental and vision coverage for employee and family members
• Two retirement plans ! 403(b) AND Employer Paid Pension
• Flexible spending
• And MORE!
• MJHS companies are qualified employers under the Federal Government’s Paid Student Loan Forgiveness Program (PSLF)
• USD $385,000.00/Yr.
• Max
• USD $435,000.00/Yr.