Market & Brand Analytics Lead at FuseGlobal in United States

Job description

• The Market & Brand Analytics Lead will play an analytics consultant role for Brand and cross-functional teams such as Finance, Sales & Strategy, under the guidance of the Senior Manager, Analytics.
• As a Strategic Partner, the lead will focus on diagnosing in-market business performance drivers and delivering deep prescriptive insights that drive actionable business impact. To be successful lead will require a keen understanding of the business impact of varying commercial data sources (Consumption—POS, Panel & Loyalty, Shipments/Retail Inventory, Media, Coupons, Price/Promotion, Brand Health, etc.) and be able to tell a compelling story and influence the organizational with actionable insights.
• As business needs arise, the Lead will also be expected to aid data management and governance processes as well as support advanced analytics projects.

Responsibilities

• Serve as principle day-to-day consultant to Marketing & Corporate team.
• Serve as go-to subject matter expert (SME) on marketplace performance and trends; highlight in-market business performance drivers, and suggest actions to help accelerate gains/course correct declines.
• Perform Deep Dive analyses on topics of interest and prescribe actionable insights that move our business forward.
• Synthesize insights after mining data across a variety of commercial & omni-channel data sources (Consumption—POS, Panel & Loyalty, Shipments/Retail Inventory, Media, Coupons, Price/Promotion, Brand Health, etc).
• Incite action and influence organizational thinking via strong consultative and storytelling abilities.
• Collaborate with other insight functions including consumer, shopper & analytics to build organizational learning as it pertains to insights delivery.
• Identify business opportunities and market/competitive trends using secondary and primary resources and develop a compelling story with a clear “so what” for the organization.
• Prepare and develop strategic insights with strong ability to present data and information in a compelling and logical/story board approach resulting in actionable business insights.

Requirements

• BA in Economics, Statistics, Math, Data Analytics or other related quantitative function.
• Master’s or more advanced degree a plus.
• 5+ years of client or supplier-side CPG experience, nutritional supplement experience a plus.
• Knowledge of various commercial data sources such as POS (Circana/NiQ, Spins, Stackline), Panel, Loyalty Card, Media, Price/Promotion, Brand Health, etc.
• Strong academic and/or practical experience in data analytics, data visualization, statistical modeling preferred.
• Experience building and maintaining Category Forecasts a plus.
• Capable of functioning in a dynamic, fluid and time sensitive environment.
• Ability to work in complex and ambiguous work environment (business situation and/or scope).
• Strong interpersonal, written, and presentation skills.

Skills

Preferred

• Nutritional supplement experience

Benefits

• Up to $68.40 per hour + Overtime
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance