Senior Director of Product Marketing at Onto Innovation in Hillsboro-OR

Job description

• The Senior Director of Product Marketing – X-Ray/OCD and Hybrid Metrology leads the global product marketing strategy for X-Ray/OCD and hybrid solutions used in advanced semiconductor process control. This role is responsible for driving market leadership across logic, foundry, and memory customers by defining differentiated positioning, accelerating adoption at advanced nodes, and aligning product innovation with evolving fab requirements.
• The ideal candidate brings deep expertise in X-Ray/OCD / scatterometry, strong understanding of semiconductor process integration, and a proven ability to commercialize complex hardware–software solutions at scale.
• Market leadership and clear differentiation in X-Ray/OCD and hybrid metrology
• Successful insertion of X-Ray and hybrid solutions at advanced technology nodes
• Increased customer adoption and improved win rates
• Strong alignment between product, R&D, sales, and marketing

Responsibilities

• Product & Market Strategy
• Own the product marketing strategy for X-Ray metrology and leveraging Onto’s OCD for hybrid metrology
• Define market segmentation across logic, foundry, DRAM, and NAND
• Identify adoption drivers X-Ray/OCD and hybrid solutions for advanced nodes (GAA/CFET, 3D NAND, 3D DRAM etc)
• Partner with Product Management and R&D to develop hybrid metrology solution to solve customer challenges.
• Track technology inflections in X-Ray/OCD, hybrid metrology and define X-Ray/OCD and hybrid metrology roadmap
• Positioning & Messaging
• Develop differentiated value propositions for X-Ray/OCD and hybrid solutions
• Translate complex X-Ray/OCD and hybrid solutions with modeling, sensitivity, and accuracy concepts into customer value
• Define messaging around metrology accuracy, precision, throughput, model robustness, and CoO
• Own product positioning, naming, and messaging consistency across regions
• Go-to-Market (GTM) Leadership
• Lead global GTM strategy for X-Ray/OCD and hybrid solutions, and node insertions
• Drive product launch execution in close partnership with regional account team
• Collaborate on pricing, packaging strategies for the products
• Support customer adoption strategies for high-volume manufacturing (HVM)
• Sales Enablement & Customer Engagement
• Develop sales and technical enablement materials including value stories, application notes, and competitive battlecards
• Train sales, applications, and field teams on X-Ray/OCD hybrid solutions positioning and competitive differentiation
• Support key customer engagements, escalations, and executive-level reviews at leading fabs
• Competitive & Customer Intelligence
• Lead competitive analysis across X-ray and competing CD metrology technologies
• Conduct win/loss analysis and gather voice-of-customer feedback from leading fabs
• Act as a subject-matter expert and internal evangelist for X-Ray/OCD and hybrid metrology
• Leadership & Cross-Functional Collaboration
• Partner closely with Product Management, R&D, Applications, Sales, and Service
• Influence executive leadership with market insights, data-driven recommendations, and growth strategies

Requirements

• Bachelor’s degree in Physics, Electrical Engineering, Materials Science, or related field (MBA preferred)
• 12+ years of experience in product marketing, product management, or technical marketing
• 5+ years of people leadership experience
• Deep hands-on experience with X-Ray/OCD / scatterometry metrology
• Strong understanding of semiconductor process control and advanced nodes
• Must be able to travel at least 30% internationally to customer sites and engagements
• Deep technical credibility in X-Ray, OCD and semiconductor manufacturing
• Ability to translate complex modeling concepts into customer value
• Strategic thinking with strong execution discipline
• Executive-level communication and influence
• Global mindset and cross-functional leadership
• Experience supporting leading logic, foundry, or memory customers
• Knowledge of GAA, CFET, 3D NAND and 3D DRAM integration challenges
• Experience with hybrid metrology and model-based process control

Skills

Required

• Strategic thinking
• Executive-level communication
• Influence
• Global mindset
• Cross-functional leadership
• X-Ray/OCD / scatterometry metrology
• Semiconductor process control
• Hybrid metrology
• Model-based process control

Benefits

• At Onto Innovation, we believe your work should matter—and so should your well-being. That’s why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we’ve got you covered. You’ll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting-edge tools—all within a collaborative, inclusive culture where your contributions are valued and recognized.
• $176,000.00 - $264,000.00, offered in good faith and based on experience, location, and qualifications.
• Additional Rewards: Annual bonus opportunities and potential long-term incentives tied to both company and individual success.