10007 - Associate Brand Manager at Barcel USA in BLU National Offices - Coppell, TX 75019

Job description

• Position Type
• Full Time
• Category
• Marketing
• The Associate Brand Manager plays a pivotal role in driving brand growth and operational excellence through a wide range of cross-functional activities. The position is characterized by a blend of strategic, analytical, creative, and operational tasks, with a strong emphasis on collaboration across internal teams and external partners.

Responsibilities

• Conduct monthly business reviews by pulling syndicated data to support decision-making.
• Perform post-launch analysis using KPIs such as velocity, ACV, and household penetration.
• Create briefs and stage gate documents.
• Lead innovation initiatives. Develop and align chronograms (timelines) with various stakeholders.
• Collaborate with R&D, exports, manufacturing, logistics, supply/demand planning, procurement, and other business units.
• Prepare consumer research briefs and oversee follow-up activities.
• Develop packaging briefs and work with agencies and design teams (internal/external).
• Work with procurement to obtain quotes and create RFQs (Requests for Quotation).
• Manage purchase orders, budget control, and vendor quotes.
• Source and ship product samples to sales teams.
• Create marketing launch plans and collaborate with sales to manage volumes and shipments.
• Collaborate with trade marketing on POS (Point of Sale) materials and graphic approvals.
• Manage coupons and campaign promotions, including legal approvals.
• Work with legal on copy approvals and campaign promotions.
• Cross-Functional Collaboration: The role requires extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).
• Project Leadership: From ideation to launch and post-launch analysis, the Associate Brand Manager leads and coordinates multiple projects simultaneously.
• Operational Excellence: Attention to detail in systems setup, procurement, graphics approval and budget management is critical.
• Strategic Thinking: The position demands a balance of analytical skills (data review, KPI analysis) and creative input (communications, packaging, consumer research).
• Continuous Improvement: Ongoing updates and approvals ensure products and processes remain compliant and competitive.

Requirements

• • Cross-Functional Collaboration: The role requires extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).
• • Project Leadership: From ideation to launch and post-launch analysis, the Associate Brand Manager leads and coordinates multiple projects simultaneously.
• • Operational Excellence: Attention to detail in systems setup, procurement, graphics approval and budget management is critical.
• • Strategic Thinking: The position demands a balance of analytical skills (data review, KPI analysis) and creative input (communications, packaging, consumer research).
• • Continuous Improvement: Ongoing updates and approvals ensure products and processes remain compliant and competitive.
• • Must have Bachelor´s degree in Marketing, Business Administration or similar field (MBA, advanced degree or specialization in related field is highly preferred)
• • 3–5 years of marketing experience, ideally in a CPG company (experience in food, beverage, or health & wellness preferred)
• • Proven success in product development and launching new products
• • Strategic and analytical thinker with strong business acumen and a bias for action
• • Experience working with syndicated data (IRI, Nielsen, etc.)
• • Strong communication, presentation, and collaboration skills with the ability to influence internal and external stakeholders at all levels
• • Ability to manage multiple priorities with attention to detail
• • Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment
• • Ability to build and maintain strong internal and external relationships
• • Positive, proactive, “can-do” attitude
• • Some domestic and international travel required

Skills

Required

• Positive, proactive, 'can-do' attitude