Marketing Manager, Campaigns and Digital at Marsh & McLennan in Sydney - Barangaroo

Job description

• We are seeking a talented individual to join our Product and Customer Engagement team at Marsh Super. This role will be based in Melbourne or Sydney. This is a hybrid role that has a requirement of working at least three days a week in the office.
• Marketing Manager, Campaigns and Digital
• This is a 12-month contract role focused on member campaigns and digital experiences. You will help shape simpler, more personalised communications that support members to make informed decisions. Working closely with the Senior Marketing Manager and wider stakeholders, you will help deliver effective campaigns across digital channels and improve engagement through insights, testing, and optimisation.

Responsibilities

• Develop, execute and manage integrated marketing campaigns across email, mobile, web and paid media
• Lead the delivery and optimisation of digital marketing initiatives to support member engagement and retention
• Use Salesforce Marketing Cloud to create, automate and refine personalised campaigns
• Manage performance marketing channels such as PPC, display advertising and paid media
• Monitor campaign performance, test new approaches and translate results into practical recommendations
• Partner with analytics, product, customer experience and external agencies to deliver consistent campaign outcomes

Requirements

• Demonstrated experience in digital marketing and campaign management
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Mobile Studio and Einstein
• Capability to analyse campaign data and provide clear, actionable insights
• Experience managing multiple campaigns and priorities at once
• Clear communication and stakeholder management skills
• A bachelor’s degree in marketing, business or a related field, or equivalent practical experience
• Experience in financial services or superannuation
• Exposure to AI applications in marketing communications
• Experience with SEO, SEM, social media or content marketing

Skills

Required

• Digital marketing
• Campaign management
• Data analysis
• Stakeholder management
• Communication

Benefits

• We help you be your best through professional development opportunities, interesting work and supportive leaders
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being